The organisers of The National Running Show have confirmed that Get Event Fit will be sponsoring The Run Café at the UK run consumer show on 20-21 January 2018 at Birmingham’s NEC. Get Event Fit delivers integrated training programmes to help participants achieve their goals when training for a running event or a virtual challenge such as Virtuathon.
The integrated training programmes weave together related content from multiple sources to include fitness, nutrition, mindset and more, and are delivered via the Get Event Fit app to educate and motivate each day throughout the training journey.
With one month to go, over 20,000 runners have reportedly registered for tickets for The National Running Show that will gather race organisers, sports retailers, sports brands, nutrition experts, official sporting bodies and communities together under one roof.
The Run Café sponsored by Get Event Fit should be a popular spot for visitors to relax at the show, as well as a central point for business partners and media to arrange meetings.
In addition to sponsoring The Run Café, The National Running Show is seen as an ideal platform for Get Event Fit to launch Virtuathon.com. Virtuathon is a series of virtual running, cycling and triathlon challenge events which aim to encourage people across the UK to get active. The Get Event Fit app takes them through an integrated training programme and encourages them to learn positive daily habits. The challenges can be completed at any location, inside or out, individually or with friends, and all finishers are rewarded with a Virtuathon medal.
Introducing Virtuathon to the running community in the new year is timed to offer motivation to kick-start 2018. Likewise, The National Running Show has been timed to inspire runners and help them make their race, training, brand and nutrition choices for the year ahead.
Mike Seaman, Director of Raccoon Events, said “I am delighted to welcome Get Event Fit as a sponsor of The Run Café at The National Running Show. With their experience in providing integrated training programmes for runners, they are highly relevant to the running community and superb motivation for beginner runners looking for support in achieving their goals.
“Their sponsorship of The Run Café will really help them to share with people what they do, whilst enjoying this buzzing and exciting area within the show. I am extremely proud that The National Running Show has such an impressive line-up of sponsors, partners and exhibitors, ready to thrill and inspire the many thousands of visitors set to walk through the doors in just a few weeks.”
Chris Mitchell, Managing Director of Get Event Fit, added, “We are thrilled to be sponsoring The Run Café at The National Running Show and to being a part of what is undoubtedly the UK’s most exciting new event for runners. With running at the heart of what we do at Get Event Fit, we are a perfect match for The National Running Show and we can’t wait to introduce our integrated training programmes to help runners nail their goals.
“Virtual challenges are really taking off at the moment and Virtuathon challenge events, supported by our 5K and 10K integrated training programmes, are a great way for beginners to kick-start the new year with a Virtuathon medal for their achievement.”
Also confirmed as partners and sponsors for The National Running Show are some of the UK’s most trusted running brands and communities, including UKRunChat, Run Mummy Run, Running Heroes, The Great Run Company, Race Solutions, Xtra Mile Events, Impact Marathon Series, White Star Running, Ealing Half Marathon, The Running Awards, Oofos, Up & Running, Scimitar, Sports Injury Fix, Racecheck, Vibram, Hoka One One and Saucony, plus Cancer Research UK as Official Charity Partner.
Media partners for the show include Men’s Running, Women’s Running, Sports Insight Magazine and Athletics Weekly.