Strava, the social network for athletes, has, ‘due to popular request, reintroduced Premium Gifts’ – the ability to give a Strava Premium membership to a friend or family member this Christmas.
Strava adds that Premium is for the athlete who squeezes every drop out of their sport. Premium is Strava’s all-out effort to ‘keep athletes safe, improve their performance, and to make every activity as enjoyable as possible.’
Athletes can give the gift of Premium this Christmas and, as an added bonus, when purchasing a gift subscription they’ll also get a free month to use for themselves or anyone else. In a blog post, Strava has outlined five reasons (Beacon; In-Depth Analysis; Premium Perks; Personalized Coaching; and First-Class Support) to give the gift of Premium. Strava Premium costs £44.99 for a 12 month subscription.
Strava recently published its annual Year in Sport report for the UK and global participation. The company adds that tens of millions of athletes across 195 countries call Strava the home of their active life – ‘providing an unparalleled insight into the behaviours and trends of active people in the UK and around the world’.
In 2017, 16 activities were uploaded to Strava every second. Strava’s global community of athletes generated hundreds of billions of data points, covering a staggering 8.4 billion km of cumulative distance – the equivalent of 10,908 round trips to the moon. A measure of Strava’s social community is the kudos, where members give praise to another’s activity. Strava saw 2.3 billion kudos given worldwide, with 344 million kudos within the UK. An impressive 482 million photos were shared worldwide, with 76 million images shared in the UK alone.