HOKA ONE ONE, a division of Deckers Brands, has confirmed a partnership with Seattle-based running apparel line Oiselle to create a special edition shoe inspired by Oiselle’s spring 2017 line. HOKA ONE ONE will update its bestselling Clayton 2 style in this exclusive collaborative endeavour. The new shoe is being sold exclusively on HOKA ONE ONE’s and Oiselle’s websites – following the launch on 6 April.
Designed to help dedicated runners achieve maximum performance, the HOKA ONE ONE and Oiselle collaboration aims to go beyond a typical retailer partnership – it is seen as an extension of brand synergy that is ‘deeply rooted in empowering women and all runners through the concept of flight’.
“We thought Oiselle would be a good partner for several reasons – they’re solidly rooted in running and create a product that is beautiful, wearable and versatile, while also sharing similar brand values of providing consumers with the inspiration and tools they need to reach their fitness goals,” said Gretchen Weimer, VP of Product at HOKA ONE ONE.
“We’re excited to team up with Oiselle and share the fruit of our collaboration with women who inspire us every day.”
“Running is best when shared, which is why we are so thrilled here at Oiselle to partner with our friends at HOKA ONE ONE, who share both our vision for women and dedication to the sport,” said Sally Bergesen, Founder and CEO of Oiselle. “The Oiselle community of women are experts in flying, and this shoe, based on the popular Clayton model, will help them do more of that.”
Both brands added that they are connected by their desire of providing a lifestyle product that is both aesthetically beautiful and functional. This special edition Clayton 2, which will retail for US$160, will be available in two colourways: the first in shades of silver with a pink sole as a refreshing detail, and the second drawing inspiration from midnight and cinder tones. The colourways tie directly to Oiselle’s spring 2017 palette, allowing fans of both brands to coordinate their running gear with their shoes this spring. Oiselle’s spring apparel line will also retail on HOKA ONE ONE’s brand site, timed to the collaboration’s launch date.
HOKA ONE ONE is billed as ‘the fastest growing premium running shoe brand in the world’. Two life-long runners launched HOKA in 2009, after years spent handcrafting and shaping lightweight shoes with extra-thick midsoles. Initially embraced by ultrarunners because of their enhanced cushioning and inherent stability, HOKA now offers shoes for all types of athletes who enjoy the unique ride the shoes provide.
Oiselle is an athletic apparel company dedicated exclusively to the needs of women athletes. Based in Seattle, Washington, and founded in 2007, Oiselle embodies the notion that running is more than a physical activity, but also a philosophy that helps women increase their courage, confidence and health. A French word for bird, Oiselle (pronounced wa-zell) alludes to that ‘feeling of freedom and flight that most runners know; when the legs go fast and the heart goes free’.