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HUUB in new partnership with physical activity expert Greg Whyte

Huub triathlete jumps into the icy Hardangerfjord fjord at the Norseman Xtreme triathlon

Multi-award winning triathlon outfitter HUUB Design has announced a new partnership with former Olympian and physical activity expert, Professor Greg Whyte OBE. A release from HUUB notes that Greg will be working alongside HUUB as its swimming and fitness expert.

In recent years Greg Whyte has applied his sports science background to assist in various celebrity challenges for charity, having trained, motivated and successfully coached 23 Comic and Sport Relief challenges including: two-time Olympic Gold medallist James Cracknell in his run, cycle and swim to Africa and TV presenter Davina McCall, in her ‘Beyond Breaking Point’ 506 mile ultra marathon.

Dean Jackson founder of HUUB Design said “I am delighted Greg has joined the HUUB team. He has a wealth of knowledge in sports science, training and serious endurance. I have no doubt he will add a serious amount in scientific product development and we are keen to support him with his personal projects for 2017 and beyond.”

“I am delighted to become part of the HUUB Design team, the preeminent global triathlon outfitter,” said two time Olympian Greg Whyte. “HUUB has a passion for excellence which aligns with my personal goals making for the perfect performance partnership. Having used HUUB in many of my personal and celebrity challenges I know that HUUB are the best when it comes to triathlon for newcomers and elites alike. I look forward to working with HUUB to continue pushing the boundaries of excellence.”

With 65% growth reported in 2016, HUUB will be extending its product offering to include more land based products and training wear, which Greg Whyte will be involved in developing. HUUB notes that the new relationship is a.. ‘perfect partnership to support Greg and his many sporting challenges, including his own ‘50@50’ swim project which is kicking off this Saturday 21st January 2017. Make sure you keep track of the progress and follow Greg on Instagram @profgregw #50@50 and on Twitter @gpwhyte.’

2016 was another strong year for HUUB. The company won ‘Best Triathlon Wetsuit Brand’ for a third year in a row at the 220 Triathlon Awards and picked up the award for ‘Best Tri Suit Brand’. It supported several Paralympians and Olympians including the Brownlee brothers who won gold and silver at Rio 2016. HUUB has also pioneered scientific research with its Measuring Active Drag (MAD) system. The company sees this as a key component in empirically proving performance enhancement in developed suit technology.




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