Leading international sports marketing company, Infront, a Wanda Sports company, has appointed Julien Ternisien as Director of its reorganised Summer Sports business unit. Infront reports that its Summer Sports unit has ‘enjoyed tremendous growth and in a bid to maintain its first-class service to clients and stakeholders alike, Infront has separated the hitherto combined Football and Summer Sports units from a management and leadership perspective.’
Stephan Herth, who up until Julien Ternisien’s appointment had been leading both units, will now focus exclusively on football. Ternisien will take up his new role as Director Summer Sports latest by 1 May 2018, following which Herth will aim to ensure a smooth and seamless transition of all business.
Ternisien joins Infront from the European Broadcasting Union (EBU/Eurovision), where he was Head of Sports Rights for its Summer Sports portfolio following four years at Eurosport. In his leadership capacity at Infront, Ternisien will report directly to Philippe Blatter, President & CEO of Infront.
Philippe Blatter said “I am delighted that Julien Ternisien will be joining Infront to further develop and expand our Summer Sports business. He brings with him extensive experience in rights acquisition as well as an impressive network of leading sports federations. At the same time, I am happy that Stephan Herth can now place his sole focus on driving our continued success in football, a core business of Infront and part of our DNA.”
Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, ‘delivering 4,100 event days of top class sport around the world every year’. In November 2015, Infront was integrated into Wanda Sports Holding, part of the Chinese conglomerate the Dalian Wanda Group.
Following the acquisition of Infront by Dalian Wanda Group and the subsequent formation of the Wanda Sports Group, Infront notes that it has continued to broaden its reach and potential. The new brand identity and strategic focus seeks to ‘highlight the renewed commitment and investment Wanda has in the sports segment, with Infront as the driving player’.
Infront is an international sports marketing firm, managing a comprehensive portfolio of properties. Led by President & CEO Philippe Blatter, Infront covers: distribution of media rights, sponsorship, media production, event operation and digital solutions. As the ‘number one player in winter sport and with a leading role in football, summer and endurance sports’, Infront enjoys long-lasting partnerships with close to 170 rights-holders and hundreds of sponsors and media companies.
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