Infront Sports & Media, a Wanda Sports company, was awarded ‘Agency of the Year’ at the 2017 TV Sports Awards, supported by SPORTEL Monaco, for the second time in a row. Infront was shortlisted by an independent jury panel formed of ‘representatives from influential and well-respected sports media partners’. The broader public was also able to participate.
The event celebrates and recognises excellence in the sports media industry, whilst raising valuable funds for the ‘Play for Change’ Foundation initiatives around the globe. Specifically, the ‘Agency of the Year’ category recognises the agencies that have had the biggest impact on the sports broadcast industry, including brokering new broadcasting partnerships and media rights negotiations as well as launching new services or overachieving for clients.
Philippe Blatter, President & CEO of Infront, and President & Vice Chairman of Wanda Sports Group, was unable to attend the ceremony as he was witnessing the very first UCI Tour of Guangxi World Tour cycling event in Guilin, China. Although, he expressed his gratefulness for the award, stating “I would have loved to be with you to receive this renowned award in person. At Infront we always strive to deliver the highest-quality services for our partners and it is a great honour to be recognised with such an award.
“It is even more special as it comes for the second year in a row. I would like to sincerely thank the jury, all the people who voted for us and the charity ‘“Play for Change’. Finally, a big thank you goes to the Wanda Sport Group for its great support and most importantly to the whole team working at Infront.”
Representing Infront in Monaco was Stephan Herth, Executive Director for Summer Sports, who added “Thank you to the entire Infront family. But most importantly I want to thank our partners and clients, without whom this would not be possible.”
Infront Sports & Media is an international sports marketing firm, managing a comprehensive portfolio of properties. Led by President & CEO Philippe Blatter, Infront covers: distribution of media rights, sponsorship, media production, event operation and digital solutions. As the ‘number one player in winter sport and with a leading role in football, summer and endurance sports’, Infront enjoys long-lasting partnerships with close to 170 rights-holders and hundreds of sponsors and media companies.
Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, ‘delivering 4,100 event days of top class sport around the world every year’. In November 2015, Infront was integrated into Wanda Sports Holding, part of the Chinese conglomerate the Dalian Wanda Group.
B2Run, an Infront company, is billed as Europe’s largest corporate running series and has recorded significant growth since it was founded in 2004. In 2017, the 6km runs will be held in German, Dutch, Swiss, Portuguese, Romanian, Spanish and South African cities, ‘offering companies attractive platforms for unique employee events’. In Germany, the country where it originated, B2Run is… ‘the fastest-growing and largest running series, targeting a record attendance of approximately 195,000 participants from over 9,500 companies with 17 events in 2017.’