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Infront to reorganise business in the Netherlands

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The international sports marketing company Infront Sports & Media, a Wanda Sports company alongside IRONMAN, is reorganising its Dutch business operations. As of July 2017, all projects of Infront Netherlands, which are mainly related to the ISU (International Skating Union) sports of speed skating and short track speed skating, will be managed and operated from the company headquarters in Switzerland and its subsidiary in Austria.

“By integrating the activities of Infront Netherlands into Infront in Switzerland and Austria, we are able to fully leverage synergies and at the same time provide our clients with the consolidated knowledge and experience of our winter sport teams in these two countries”, said Bruno Marty, Executive Director Winter Sports.

Infront Sports & Media is led by President & CEO Philippe Blatter, and covers all aspects of sporting events – including distribution of media rights, sponsorship, media production and event operation. As ‘the number one player in winter sport and with a leading role in football, summer and endurance sports’, Infront enjoys long-lasting partnerships with 170 rights-holders and hundreds of sponsors and media companies.

Headquartered in Zug, Switzerland, Infront has a team of more than 900 experienced staff working from over 35 offices across more than 15 countries, delivering ‘4,100 event days of top class sport around the world every year’. In November 2015, Infront was integrated into Wanda Sports Holding, part of the Chinese conglomerate the Dalian Wanda Group.

Wanda Sports Holding is positioned as ‘the world’s leading sports business entity’, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business).

Led by President & CEO Philippe Blatter, Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the endurance brand IRONMAN, and Wanda Sports China. The company’s headquarters are in Guangzhou, China.




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