ACTIVE Network and IRONMAN have announced today they have signed an expanded, multi-year agreement. IRONMAN operates a global portfolio of events that includes the IRONMAN Triathlon Series, the IRONMAN 70.3 Triathlon Series, and IRONKIDS, as well as iconic cycling, mountain biking, running, and multi-sport events such as the Standard Chartered Singapore Marathon and Velothon Series. Building on a previous long-term agreement, the renewed relationship will ‘further expand the utilization of ACTIVE’s new and enhanced technologies to accelerate and amplify IRONMAN’s global growth strategy’.
“For nearly two decades, ACTIVE Network’s technologies have helped ignite the global growth and success of the IRONMAN events series, and ACTIVE has served as a driving force behind the sport of triathlon as a whole,” said Shane Facteau, Chief Operating Officer for IRONMAN.
“Particularly over the last few years, we’ve recognized ACTIVE’s commitment in delivering technologies and services that address a broad range of engagement, operational, and registration functions for our events. That investment is paying off, as ACTIVE continues to deliver what we believe is the industry’s most innovative, stable, secure and scalable technology platform.”
ACTIVE’s centralized event technology management platform, ACTIVEWorks Endurance, will enable IRONMAN to digitally manage registrations and on-site check-ins through a variety of convenient devices and applications. This technology also enables IRONMAN to more effectively and efficiently manage its staff and volunteers. As part of the new agreement, ACTIVE Network will enhance its ACTIVE On-Site mobile application to enable waiver signature capture and authentication, allowing IRONMAN to complete event participation waivers on-site through digital ‘finger-based’ signature authentication.
“Since 1999, ACTIVE’s technology has powered the unprecedented global growth of IRONMAN events, initially providing high-volume online registration,” said Sam Renouf, General Manager for Sports at ACTIVE Network. “Today, our vastly expanded suite of products utilized by IRONMAN has enabled this renowned event series provider to identify new markets, optimize its registration pricing model, and increase engagement among its loyal participants.”
He continued, “Although we started together with a focus on North American events, IRONMAN has made phenomenal progress in expanding its brand overseas, and in 2017, ACTIVE will support IRONMAN across 260 events, 45 countries, 13 currencies, and 12 payment types. We are thrilled and honoured to support IRONMAN in its next chapter of innovation and growth.”