Irwin Cycling, a leading producer of hand-built carbon and aluminium performance wheelsets, is entering the US market after ‘three years of success in Australia, Europe and Asia’.
Currently being ridden by UCI Continental Teams Illuminate (USA) and FixIT.no (Norway), and Australian pro triathlete Steve McKenna, the company notes that ‘the wheels have been passing tests and winning races in the mountain passes of Colombia, cobblestones of Europe, IRONMAN courses the world over and more.’
Irwin was founded in 1996 and is positioned as a turnkey engineering solutions provider for the cycling business. Creating products for the aerospace industry in an earlier configuration gave the company an ‘industry-leading commitment to innovation with an obsessive focus on performance, value, quality control and testing’.
In 2006, Irwin began developing private label wheelsets for OEM customers, researching and offering premium materials and developing internal protocols, while exploring the best components and designs necessary with the aim to become a leader in the global bicycle wheel market.
Irwin Cycling launched as a consumer brand in Australia in 2014, and has since expanded to a number of countries.
“I’m excited for Irwin Cycling to come to the US,” said Bradley Woehl, Owner of American Cyclery in San Francisco. “The wheels are amazing, with top-shelf components, hand-built attention to detail, and a price that won’t make my customers run out the door! The ride is so smooth and solid, it’s the best of both worlds – quality and cost. Welcome to America Irwin!”
The product line-up goes from race-ready disc-brake equipped carbon tubulars for cyclocross and road, to tubeless ready mountain bike and road wheelsets in carbon and aluminium, with profiles from full-disc, to aero 85mm deep profile road wheels down to 18mm profile all-mountain offerings. Prices range from US$1800 down to US$600 per set.