Helmets and eyewear specialist KASK is once again supporting the Maratona dles Dolomites, one of the world’s most challenging and picturesque one-day gran fondos. This year the gruelling event in Italy is to be themed ‘Amur’: the year of love.
The Maratona dles Dolomites will be run on Sunday 2 July 2017. Once again there will be a Sella Ronda, and Medium and Long route for those wanting to really push themselves in the Italian mountains.
Eyewear brand KOO will also be a partner of the Maratona dles Dolomites for the first time this year. KOO eyewear is designed specifically to work seamlessly with KASK cycling helmets and are 100% made in Italy. Attention to detail is paramount, with lenses manufactured by the renowned lens maker Zeiss. The eyewear is available in 12 different colourways so riders can coordinate with their KASK helmet, bike and kit.
To celebrate the Maratona dles Dolomites event, KASK has created limited edition versions of two of its most popular road helmets; the Mojito Maratona dles Dolomites and the Protone Maratona dles Dolomites. The helmet designs incorporate a mixture of red – the colour of love – and the iconic Maratona logo. They will be available in store, online at All4cycling.com, and at the Maratona gran fondo itself.
KASK will showcase these helmets and a selection of KOO eyewear at the Maratona exhibition area ‘La Villa’ from 30 June to 2 July 2017 in San Leonardo, Badia. Both helmets will be available in medium and large and will come in their own Maratona-Edition box.
KASK’s Cycling Brand Manager Ylenia Battistello said “We are really excited to bring both KASK and KOO to the beautiful region of Alta Badia. It’s always great to meet riders face to face and to see the mountains fill with cyclists who all share our passion.”
Michil Costa, President of the Maratona dles Dolomites organising committee, said “We have always enjoyed having KASK on board and are delighted to also welcome KOO. We admire their ‘100% Made in Italy’ drive and their passion for stylish technology that works. With this the year of love it’s even more important for riders to look their best!”
KASK is an Italian company, born in 2004, and specialising in developing, designing and manufacturing helmets of the highest quality. In 2016 the company launched launched the KOO brand with the first collection named ‘Open’, a range for all KASK markets focusing initially on cycling eyewear, with further product categories to be announced in due course. Designed specifically to work seamlessly with KASK cycling helmets, KOO eyewear is available in 12 different colourways so riders can coordinate with their KASK helmet, bike and kit.