Manchester, UK-based Xtra Mile Events, which was acquired by Human Race earlier this year, has confirmed the transfer of ownership of the Llandudno Sea Triathlon to Wales based events company, Always Aim High Events. Terms of the deal were not disclosed.
The popular triathlon includes a sea swim, a challenging cycle section around the Great Orme in North Wales, with views of the coastline, and a final run route along the Victorian Promenade, over the Little Orme to Penrhyn and back.
The Llandudno Triathlon will now be part of the Always Aim High Events portfolio, with the next race planned for summer 2019.
“We’re very excited to be able to continue the great work done by Xtra Mile at the Llandudno Triathlon,” said Tim Lloyd, founder of Always Aim High. “The location is so beautiful, and being North Wales based it made sense for us to take the race on.”
Other races in the Always Aim High portfolio include: the Cardiff Triathlon, Pedalcover Slateman, Snowman Triathlon and Sandman Triathlon
“With the size and breadth of the combined Xtra Mile and Human Race portfolio, we were concerned we weren’t able to give the Llandudno Triathlon the focus it deserved,” explained Sarah Bennett at Xtra Mile Events. “We know that Always Aim High will continue to produce a fantastic race, and this will allow us to focus on delivering outstanding race experiences at our remaining events.”