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Mark Beaumont takes on the world with Altura and Panaracer

Mark Beaumont takes on the world with Altura and Panaracer

Cycling star Mark Beaumont, best known for cycling around the world in 194 days in 2008, is aiming to take ultra-endurance to another level by circumnavigating the globe in less than half that time. Beaumont will be attempting to travel 18,000 miles around the world, starting from Paris on Sunday 2 July. As a warm up to the Artemis World Cycle, he will first cycle around the coastline of Britain, leaving on 4 April.

The 3,500 miles, 15-day training ride will be at ’80 days’ pace, with Beaumont cycling for 16 hours and 240 miles per day. As part of his mission to travel around the world in 80 days, breaking the current world record of 123 days, set by New Zealand’s Andrew Nicholson, the Scottish adventurer works to benefit communities worldwide through innovative architecture and construction.

The journey will also be tracked through Twinkl, a global educational platform for primary schools.

Beaumont will be supported on his global circumnavigation and ride around Britain by Altura, which will provide custom clothing and accessories. Through its ‘Ride & Research’ mantra Altura has engineered garments to keep Beaumont comfortable in the saddle for longer, critical for ensuring his performance is maintained for prolonged periods of time.

Beaumont will utilise the full Altura collection, riding Altura Dry products to stay cool in hot conditions, Altura Thermo products, which offer insulation and warmth in cooler climates and Altura Shield garments to provide protection from whatever the elements throw at him.

Beaumont has also partnered with Panaracer for his record attempt, selecting the Race D Evo 3 model as his tyre of choice. According to Panaracer, the Race D Evo 3 ‘guarantees all-round performance and provides outstanding puncture protection and increased durability on the roads and tracks he will encounter, giving him the confidence and traction to keep riding in all conditions’.

“I would love for this journey to give people the confidence to take on what they are capable of, for young people in particular to stop and to think ‘what’s my 80 days’?” said Mark Beaumont. “This is the culmination of the past two decades, since I was a 12-year-old boy cycling across Scotland. I want to redefine the limits of human endurance by proving what seems impossible really is possible.”

While cycling around the coastline of Britain, Beaumont is expected to drink between 8 and 10 litres of water per day (the average person drinks two litres) and consume 8,000kcal. Members of the public are encouraged to turn out to support him as he visits towns and cities across the country.

The Artemis World Cycle is an extraordinary challenge to be undertaken this July by British long-distance athlete, broadcaster and cycling ambassador Mark Beaumont. The journey, starting from Paris on Sunday 2 July, would represent a world record, meaning he would break the existing world record by more than 40 days.

Beaumont has also secured international sponsorship from brands including Artemis, LDC, VisitScotland, Koga, Moonsport, Altura, Panaracer, Wiggle, Cardtronics, The Hunter Foundation, John Clark Motor Group, Scot Motor Home Hire, 80 DAYS Digital, Muckle Media, Menzies Aviation, Thorntons Law LLP and Edinburgh Airport to help support his journey.

www.artemisworldcycle.com

 

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