Nearly 220 young athletes participated in the UnitedHealthcare IRONKIDS Boulder Fun Run at Boulder High School on Saturday 10 June. UnitedHealthcare mascot Dr Health E Hound helped Grant Snyder, VP of Sales at UnitedHealthcare, and IRONMAN pro-athlete Mirinda Carfrae kick off the fun run.
Athletes ages 3 to 15 ran portions of the IRONMAN Boulder course. Each athlete received a race bib, t-shirt, gift bag and finisher medal. UnitedHealthcare provided complimentary registrations to the Boys & Girls Clubs of Metro Denver to encourage participation.
This is the sixth year UnitedHealthcare is supporting IRONKIDS in the United States as part of the company’s commitment to help stem the rising tide of childhood obesity through healthy lifestyles. UnitedHealthcare is sponsoring seven IRONKIDS one-mile fun runs in 2017.
IRONKIDS is owned by IRONMAN brand owner World Triathlon Corp (WTC). After being acquired from the Sara Lee Corporation, which owned the event series since 1985, IRONKIDS relaunched in 2009 with nine events in the IRONKIDS National Triathlon Series. Since the inaugural year, IRONKIDS has seen more than 60,000 participants and has grown to over 40 events worldwide including races in Africa, Asia, Australia, Europe and North America.
The brand represents a ‘multi-dimensional approach to creating positive experiences for athletes, families and communities as well as embodies achievement and determination while fostering self-esteem.’ The IRONKIDS mission is to inspire and motivate through the sport to live an active, positive and healthy lifestyle.