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My Virtual Mission gets kicks on Route 66

The Conqueror - Route 66 event challenge

The Conqueror Event Series, a virtual exercise challenge accessible via web, iOS and Android Apps, has launched sign-ups for the 2,280 mile Route 66 Virtual Challenge. Participants in the challenge log mileage by running, walking, cycling, or other forms of exercise, to hit virtual landmarks and cities such as Chicago, the Texas Panhandle and Los Angeles along one of the United States’ most historic highway systems.

“This challenge is a perfect opportunity for those looking for a little more motivation in their fitness routine for the New Year, and those trying to keep a New Year’s resolution going,” said Conqueror Event Series founder, Adam El-Agez.

“Our length of the UK challenge which covers the distance from Lands to John O’Groats has been a great success. We’re excited to now offer Route 66, the most iconic road network in the world, as a virtual fitness challenge that people can put their workout miles towards each time they exercise.”

The Route 66 Virtual Challenge, which can be undertaken solo or in teams, will feature weekly, monthly and all time leaderboards where participants can compare achievements against people on a team, friends, or everyone who is taking on the challenge from anywhere in the world. Participants can connect through their favourite fitness trackers such as Fitbit, Strava, Map My Run, Runkeeper, and more – or manually log distances with the web/mobile app.

The Land’s End to John O’Groats Challenge has been active internationally since October 2016 with thousands of users. One runner, Mick Smith said, “It is addictive and definitely pushing me to get the miles clocked up. I wouldn’t normally sign up for virtual events but this is a very different platform.”

Iconic sites such as Stonehenge and Edinburgh Castle feature in the Great Britain Challenge – while Cadillac Ranch, ghost towns and the Hollywood sign feature on the Route 66 Challenge. Taking part, participants can unlock virtual postcards showing what landmarks they’ve reached along each adventure.

Runners, walkers, and cyclists will be able to experience the journey they are on through Google Street View at the end of each activity as well. Registration for The Route 66 Challenge opened on 5 December 2016 for those wanting to make an early commitment to their new year fitness goal.

Each virtual challenge can be completed over three, six, nine, or 12 month periods and can be started at any time throughout the year. Pricing tiers begin at US$9 and include a variety of swag including medals and t-shirts.




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