The League of American Bicyclists has recognized 60 new and renewing Bicycle Friendly Businesses (BFBs). They join nearly 1,400 businesses in all 50 US states and the District of Columbia that have earned the BFB designation since 2008.
Of the previously recognized businesses that renewed their BFB status, nearly all came in at a higher award level this round. “Seeing these businesses re-apply to the program after utilizing our feedback and implementing the League’s recommendations to become more bicycle-friendly is an exciting validation of the BFB program,” said Amelia Neptune, Director of the Bicycle Friendly America program.
“Our goal is to help these workplaces find more ways to support bicycling internally and externally, and to identify the ways that bicycling can help bolster their business. Whether it’s to attract employees and customers, or to build a more positive workplace culture or meet sustainability targets – the BFB program has proven that bikes can help businesses with all of this and more.”
One of the businesses that achieved a higher status this round is Nationwide Insurance in Columbus, Ohio, which introduced a Make Safe Happen children’s bike safety campaign and moved from Honorable Mention to Bronze status after following guidance from the League’s feedback on its previous application. Texas Instruments in Dallas, Texas, advanced from Bronze to Silver BFB status, and The World Bank Group in Washington, DC, progressed from Silver to Gold status. The World Bank headquarters has been a destination for National Bike Summit mobile workshops in 2016 and 2017. As with most Bicycle Friendly Businesses, the organisation has seen an increase in bike commuters thanks to the improvements made.
“‘If you build it, they will come’ has proven true with regards to our bicyclist community,” said Adam Rubinfield, Sustainability Coordinator for The World Bank Group. “The more bike parking spots and locker rooms we build, the more they are used.”
Every year, more cities in the US are welcoming bikeshare systems. So, it’s not surprising that this cohort of BFBs includes three bikeshare operators from around the country. Coming in as a new Silver BFB is Bicycle Transit Systems’ Las Vegas, Nevada, office. Both Shared Mobility in Buffalo, NY, and Motivate’s Brooklyn, NY, headquarters earned Gold BFB status.
The BFB review process takes into account input from local advocates and employees as well as information provided by the business itself. Rich Conroy, Director of Education at Bike New York said, “Motivate owns Citibike. Many of their staff have long tenure in the local bike community. They partner with Bike New York to offer Citibike Street Skills classes, Citibike for Youth, Citibike to School, and Prescribe a Bike.”
This round welcomes two new Platinum BFBs, both improving from Gold status. Absolute Bikes in Flagstaff is Arizona’s first Platinum BFB. Dero Bike Racks in Minneapolis is noted for its support of bicycle advocacy across the country. In addition to sponsoring the League’s Bicycle Friendly Business program, Dero contributes to over two dozen state and local advocacy organizations from New York to Hawaii. The bike rack manufacturer recently moved to a new building, and ‘made sure to have all the bike amenities that staff would need’.
Also located in Minneapolis is US Bank Stadium, a new Bronze BFB. It has the distinction of being the first major events stadium in the US to receive a BFB award.
The Bicycle Friendly Community, Bicycle Friendly State, Bicycle Friendly Business and Bicycle Friendly University programs are supported by program partner Dero Bike Racks and League members.