Dutch dairy giant FrieslandCampina has got behind the newly renamed BMC-Vifit Sport Pro Triathlon Team. FrieslandCampina’s sports nutrition brand Vifit Sport becomes the new name sponsor for 2018, 2019 and 2020 – replacing former team sponsor Etixx. As part of the pro triathlon team’s unveiling at this year’s IRONMAN World Championship in Kona, Hawai’i, BMC will continue its title sponsorship of the team in 2018.
BMC-Vifit Sport Pro Triathlon Team CEO, Bob De Wolf said “This is another milestone for the team and takes us from strength to strength. FrieslandCampina is one of the world’s largest dairy companies with an exceptional knowledge and expertise in the dairy and protein industry.”
He continued, “Our team’s philosophy and vision is to provide maximal professional support for our athletes with the ultimate goal to optimize their performances. The importance of the right recovery and the right nutrition play a crucial role in the daily life of our athletes. We are therefore extremely pleased to be able to start working with Vifit Sport. FrieslandCampina’s years of experience, expertise and innovation in nutrition and recovery are unprecedented. Vifit Sport will play an integral part in our commitment of professionalism and high performance.”
CEO Bob De Wolf also emphasized the importance of the long term partnership with BMC Switzerland. He added, “The continuation of the cooperation with BMC is the result of a successful and very constructive partnership over the last five years. Thanks to the undivided support of BMC we have been able to further develop and to create a real legacy in triathlon.
“The continuous commitment of BMC, and the fantastic new partnership with Vifit Sport create real longevity, unprecedented in triathlon history. The BMC-Vifit Sport Pro Triathlon Team aims to continue to be one of the most successful and sustainable triathlon teams in the world.”
Berndt Kodden, Managing Director FrieslandCampina Branded Netherlands and future President FrieslandCampina Specialised Nutrition, said “Sports nutrition will be a focus market of the newly to be established FrieslandCampina Specialised Nutrition business group. This partnership will offer Vifit Sport the perfect platform to increase its visibility in the growing market of sports nutrition.
“Besides, we see it as an opportunity to share our knowledge of the effect of milk protein on the performance and recovery of muscles, based on decades of research and development.”
Lesley Cordial, FrieslandCampina Director of Sports Nutrition, reinforced the motivations behind the partnership and the chance this offers to increase the understanding of the benefits of after-sports nutrition… “We are very excited about entering into this partnership with our Vifit Sport brand, as we truly believe in the shared values of the team and in developing the knowledge and benefits of high-protein nutrition.
“The world of triathlon is growing really fast and we want to make our contribution to both lifting the current team to the highest level and to supporting the next generation of triathletes.”
BMC continued commitment
Troy de Haas, Head of Sport BMC Switzerland, said “We are very proud to be able to continue to support the team through to the end of 2018, not just because they are driven to achieving the highest level on the world triathlon scene but because they share our vision and values too. We believe that top-class results, at any level, don’t happen on their own. It takes immense teamwork and a reliable support structure for athletes to be able to perform on the world stage.
“BMC has been a racing force to be reckoned with over the years across all cycling disciplines thanks largely to our investments, and the success of the BMC Racing Team, but we also recognize our huge potential in triathlon. We have completely re-designed the BMC Timemachine 01 to meet the specific needs of triathletes and we expect the BMC-Vifit Sport Team to increase our visibility greatly among this target group.
“In turn, the team benefits from having the most technologically-advanced aero bikes at their disposal. We are especially looking forward to the BMC Timemachine being part of the winning formula in major IRONMAN events over the next couple of years.”
Ready for Hawaii with big ambitions
On 14 October, the team will be present with three athletes at the starting line of the IRONMAN World Championship. It is the seventh consecutive year in a row that the team will have three or more professional athletes on the start line at Kona. The qualified athletes are Bart Aernouts, Patrik Nilsson and Ronnie Schildknecht.
Team CEO Bob De Wolf added “Hawaii is always one of the key targets for the team. This year is the first season of our three year plan to go and deliver on a Kona victory. I know these are extremely ambitious targets, but in the long run I strongly believe we have the operational set up, the support of fantastic partners and the talent and the quality in the team to do so. I am very pleased that four of our athletes secured their qualification this season. Of course it is really disappointing that Will Clarke won’t be able to compete due to injury. Our focus this year was to perform at an outstanding level throughout the entire season and continue our journey as one of the leading teams in the world.
“I am pleased with the fantastic results we showed this year so far. With a total of 18 victories this season including wins at Challenge Roth and IRONMAN Lanzarote and 31 podium places including a second place at the IM 70.3 World Championships – the results have been outstanding. It really sets us up for a top performance at the World Championship IRONMAN in Hawaii.”