THRĒO, the high-performance triathlon, cycling and running apparel brand for women, has released its new collection ahead of the 2017 season – adding nine new product lines. The new styles build on the success of the 2016 launch range to offer seventeen core styles, each named after a key triathlon training or competition venue in and around London to reflect the brand’s roots at the heart of the London triathlon community.
New products for 2017 include an innovative new triathlon vest and shorts as part of the new ‘Windsor’ set, an aqua trimmed version of the trisuit ‘Eton Dorney’ and expansion of the successful cycling jersey and high-wasted cycling shorts sets with ‘Box Hill’ in aqua and ‘Herne Hill’ in coral.
The running range has been supplemented with the addition of a lightweight singlet and high- waisted, compression shorts in the new ‘Battersea Park’ range.
All products were added to the range following demand from the community, as co-founder Rhian Ravenscroft explained, “We learnt a lot in our inaugural season in 2016 and have been able to respond to the evolving needs and requests of our consumers as we grow the range. Our community is something we will be focusing on again – with lots of exciting partnerships and activities to come to support everyone getting out there and pushing themselves to new levels.”
According to THRĒO, the range fuses the best technical product innovation with an unstoppable style and attitude, to deliver a female-first product to help women compete and train at their best. Beyond that, the brand hopes to create a community that triathletes of all levels can rely on.
Co-founder, Laura Mundy, added “We always wanted to ensure we were building a true community – somewhere that brings girls like us together to get the most out of endurance sports like triathlon, cycling and running – and for us that meant getting out meeting and sharing our love for training and competing, providing a way for women like us to come together and listen to feedback.”
Thoughtful product features, such as the unique incorporated race belt, high-cut waistbands and extra-wide grippers are retained alongside new innovations to provide functionality for both beginner and experienced female triathletes.
Established in 2016, THRĒO, creates ‘high-performance, stylish apparel for women specialising in triathlon, cycling and running’. THRĒO products are designed by London-based friends and triathletes, Laura and Rhian, who set out to produce a range they would feel inspired in and proud to wear, whether training or competing. THRĒO, has a signature visual identity which ‘fuses precision, performance and a modern aesthetic to help you look your best as you race and train’.
THRĒO, is available to purchase online at threo.co.uk; at selected specialist retailers, including: Athlete Service, Sigma Sport, VeloSport, Ocean Leisure and Advance Performance. The brand will also be available at selected events, including: the Castle Triathlon Series, Triathlon Show: London, SPIN London, Manchester Triathlon Show and the Scottish Cycling and Outdoor Pursuits Show