Debuting an aim to ‘tri-harder’ for charity, the new Sponge triathlon race team – Team Sponge – is formed of ‘8 marketing-savvy, high-performance athletes, all with the fierce mentality to do good both on and off the course’. #TRIFORGOOD is the bold signature line sheltering the team’s ambition and marrying together two firm elements that Team Sponge aims to instil in order to encompass both the physical and charitable aspect of competing on the world triathlon stage.
The squad, headed by IRONMAN Age Group World Champion Jane Hansom, aims to promote and elevate triathlon in the world of sport. In doing so, the dedicated team will not only aim to encourage and inspire more people to take up the sport, but also to show and strengthen support for the para-triathlon community.
Team athletes will collectively back five sporting charities and raise money for each one throughout the year. Not only will this result in raising awareness of the sport, but it will also bring attention to the chosen worthy sporting charities that would perhaps otherwise be overlooked.
The charities selected will help to build the profile for amateur sport and inspire people to get involved and support sport at a community level. The chosen organisations will fall under three categories:
- Encouraging people to get back into sport
Each one of the 8 Team Sponge members selected to wear the team colours and support, fundraise and campaign for worthy charities must:
- Love competing in (and winning) amateur triathlons
- Have a keen interest in sports marketing, brand sponsorship and social media
- Have passion and influence within the triathlon scene and/or broader world of sport
- Want to give back to the sport they love
Hansom, whose vision for the team is to showcase triathlon as a friendly and accessible sport for all levels as well as raise money grassroots sport charities, said of the squad, “We want to demonstrate the overall power of sport as a force of good and encourage participation in triathlon for all ages.”
The amateur team has secured the sponsorship from top brands such as Cervélo, Craft, HUUB, On Running, Superfeet, CurraNZ and Kitbrix, all of which ‘agree wholeheartedly with the squad’s charitable vision’.
Any brand partners who wish to be involved with Team Sponge can contact jane[at]spongemarketing.com