For those who missed the news last month, DC Rainmaker announced that Garmin would be making moves in the running power devices market this autumn/fall. From late November, high spec Garmin watches that are used in conjunction with a run dynamics pod will be able to measure, track and display an athlete’s power output while running. This opens up opportunities for brands such as STRYD (a company that has pioneered running power).
With Garmin investing in this space, it is apparent that the accessories specialist sees parallels with the role of power in the cycling market – where power meters have become the norm for professionals and keen amateurs alike over the last decade. At Strava, the cycling power friendly ‘social network for athletes’, CEO James Quarles recently spoke to Wareable magazine and said “I think there’s a power score in running we’re intrigued by.” So it looks like the technology is primed for bigger and better things.
Much like the bike market, we can already see a collection of run power devices available to consumers with a price architecture from £50-£300, offering varying degrees of accuracy and analytical tools to make sense of the data.
One company that is now powering into this space is NewRunningGear.com. Set-up by Mike Trees and Stephen Honight, formerly of TCL Sports, they were among the first to bring running power meters to the UK – distributing STRYD. Now, Mike and Stephen are evolving the NewRunningGear.com site into a hub for all power related running tech, echoing popular cycling power websites, such as PowerMeterCity and CyclePowerMeters.
Over the coming months the NewRunningGear team will be enriching the site with content, reviews and product comparison tables ‘so consumers can select the right power products to help them achieve their running PBs and fitness targets’.
The site is being supported and mentored through the Bristol Hub of Entrepreneurial Spark: a scheme powered UK bank NatWest and billed as the world’s largest free people accelerator for start-up and scale-up businesses.
Tech bloggers interested in reviewing products on an affiliate arrangement, and new tech brands looking for listings, should make contact via info[at]newrunninggear.com. Consumers looking to learn more about power for running can also check out the Running with Power book by Jim Vance.