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Nike Air Society links physical and digital consumer experiences

Nike Air Society - photo credit Nike

Nike has launched an eight-week special series of events for Nike+ members at five Nike stores across the United States to ‘celebrate two major forces in sport — women and visible Nike Air technology’.

Dubbed the Nike Air Society, the series features Nike stores as ‘the ultimate destination to experience Nike Air, with opportunities for consumers to engage with local designers, artists, influencers and trainers, as well as with others in their community, and to check out a showcase of women’s sneakers featuring visible Air.’

“Through these Nike Air Society sessions, we are able to link physical and digital experiences and bring consumers closer to the Nike products they love most,” said Kris Young, VP/GM of North America Nike Direct stores.

The Nike Air Society celebrations will run in Niketown New York, Nike Soho, Nike Chicago, Nike Bucktown and Nike The Grove in Los Angeles through 31 August 2017.

Opening day events include:

  • Nike Soho: The New York store kicks off its Designer in Residence speaker series with Julie Igarashi, a Nike designer best known for her work on Nike women’s product, as well as a weekly series of activations, including workshops and community events with a women’s network of creatives called ‘Air Society’ that’s intended to connect, inspire and empower women.
  • Nike The Grove: Los Angeles offers a speaker series featuring a panel of local female leaders who will discuss leadership, entrepreneurship, the emotion of sport and movement.
  • Nike Chicago: This store will host a shopping event with special footwear trials and bra fittings, and Nike pacers and coaches will share their expert running advice.

Consumers are encouraged to invite friends to participate in the events and to become a part of the Nike store community. Additionally, Nike Master Trainers and yoga and cycling partners near the five store locations will host Sweat Sunday sessions throughout the summer. The local partners will tap into their communities via social media and encourage followers to join the Nike training community.

Other events throughout the summer will feature curated shopping and service experiences, styling sessions, nail bars and more. The Nike Air Society will also offer complimentary one-on-one 60-minute experiences with a Nike+ pro who can deliver individualized performance and style advice, as well as information on the latest products.

All events are free and open to Nike+ members via the Nike+ app. For a complete list of events at each Nike store, consumers can visit nike.com/la, nike.com/nyc and nike.com/chi.




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