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Novotel London Canary Wharf gets into bed with Pop-Up City Triathlon

Pop-Up City Triathlon

Novotel has partnered with the Pop-Up City Triathlon (24-27 April 2017), which returns to Montgomery Square, Canary Wharf, London again this year. The support from the hotel chain forms part of last month’s new opening of the Novotel London Canary Wharf hotel and, like the Pop-Up City Triathlon, is ‘set to become a regular part of the lives of business people and visitors to the City’.

The new Novotel London Canary Wharf comes complete with 360 degree views, a roof top BŌKAN restaurant, bar and New York style health club. Tapping in to the popularity of the Pop-Up City Triathlon, which is produced by the team at the Castle Triathlon Series, Novotel London Canary Wharf will host a winner’s party. The winning team members will also all receive complementary brunch, for them and their families, and the hotel will be ‘helping corporates stay ahead of their banking rivals with free early morning group training runs’.

The Pop-Up City Triathlon is taking place for a second year and brings together over 100 teams (300 athletes) both new and seasoned, to take part in a static triathlon in the heart of the city. Set within a pop-up environment with swimming in an Endless Pool for 3 minutes, 4 minutes on a cycle ergometer and 3 minutes running on a treadmill, the staged triathlon challenges teams to cover as much distance as they can over these set times. The event has already attracted the likes of KPMG, Credit Suisse (defending its winning title from last year) and Morgan Stanley.

 
Novotel Canary Wharf hotel
 

Director of Sales and Marketing for Novotel London Canary Wharf, Louisa Daxer-Robbins said “We were impressed with the Pop-Up City Triathlon concept when it launched last year and were keen to be involved with the innovative event. The launch of our new contemporary hotel presented a natural opportunity to partner with the event – raising awareness of the venue with the local city audience and triathlete market. We hope to add a creative twist and offering to the event including morning runs and a grand final cocktail evening at BŌKAN.”

Located in the heart of London’s Docklands, the new Novotel glass skyscraper offers 39 storeys with 360° views of the London skyline. Hotel guests can immerse themselves in designer style rooms and choose from three contemporary options for food and drink: the BŌKAN restaurant, bar and rooftop terrace. Business guests can enjoy the hotel’s meeting rooms, each with a bespoke style inspired by Docklands heritage, and featuring the latest technology. With free Wi-Fi, a New York style gym and a pool added into the mix, the hotel adds that it ‘offers all you need and so much more’.

Teams of three can sign up to the Pop-Up City Triathlon – all in support of Macmillan Cancer. The event at Montgomery Square has slots available for lunchtimes and after work on Monday 24 April to Thursday 27 April inclusive and a grand final on the Thursday evening. There are prizes for the four runners up and winning team including £1k towards a charity of the winning team’s choice.

All entry fee proceeds (£250 per team) will go directly to the Castle Triathlon Series Official Charity Partner, Macmillan Cancer Support.

www.castletriathlonseries.co.uk/the-series/pop-up-city-triathlon/
www.canarywharf.com

 

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