Nuun has been announced as the Official Hydration Partner of Motiv Sports. Nuun’s hydration products will be served on course in 2018 at all Motiv running events in the United States (excluding the Ugly Sweater Run series), to over 140,000 participants including the Surf City Marathon and Half Marathon, JetBlue Long Beach Marathon, Portland Shamrock Run and the Destination Races Wine Country Half Marathon Series.
Nuun Electrolytes, the company’s ‘flagship low sugar, clean ingredient, electrolyte rich sports drink’ will be offered at all of Motiv’s 5Ks, 10Ks and Half Marathon running events. Nuun Performance, an electrolyte plus carbohydrate drink optimized for longer activities, will be served at the Motiv Sports Marathon-distance events.
In addition, Nuun will provide ongoing hydration and sports nutrition education to all Motiv participants and will take its entire line to Motiv race expos so participants can try different flavours, and learn more about improving hydration from the Nuun team.
“The team at Nuun is thrilled to partner with Motiv to hydrate their participants at these events that are so integral to communities across the country,” said Kevin Rutherford, Nuun President and CEO. “Together with Motiv Sports we look forward to sharing the healthy hydration love and inspiring everyone to move more.”
Motiv Sports notes that it ‘represents running events that are pillars of tradition in their respective communities that embody their local flavour and uniqueness.’ Motiv’s innovative approach focuses on prioritizing the participant and the experience at these races.
“Nuun is a very respected brand, and we are proud to serve their sports drinks across all of our running events,” said Nicole Jarman, Executive Vice President of Operations for Motiv Sports. “Partnering with brands like Nuun demonstrates our commitment to serving our participants with the best available products and educating runners about the importance of proper hydration in endurance sports.”