Specialist nutrition brand nuun has confirmed its latest event partnership with Prudential RideLondon, ‘the largest festival of cycling in the world’, taking place this year on 28-30 July in London and South East England. For 2017 and 2018 nuun will provide on course hydration support to the 30,000 participants during the Prudential RideLondon Surrey 100 and 46 sportives.
The company notes that there has been a shift in preference towards natural sports hydration and nuun adds that it ‘continues to be attractive to race directors and athletes looking for a clean, high performance alternative’.
Prudential RideLondon has a variety of cycling events geared to all athletes and abilities, combining the fun of a free family ride in central London with the excitement of watching the world’s best professional cyclists. Amateur cyclists participate by riding a 100-mile or 46-mile challenge on the same closed roads as the professional road race, raising millions for good causes. nuun will offer its Active effervescent tablets as single serves at the Prudential RideLondon Cycling Show prior to the event weekend and at four hubs on the routes of the sportives.
nuun Active is added to reusable bottles turning water into a ‘healthy, environmentally friendly sports drink that is high in electrolytes, low in sugar, gluten free and plant based’.
“nuun Active is the ideal hydration drink for riders participating in the Prudential RideLondon sportives on Sunday 30 July,” said Hugh Brasher, Event Director for Prudential RideLondon. “We look forward to working with nuun to develop this partnership over the next two years.”
Each nuun Active tablet contains a 100% plant based optimal blend of electrolytes and non-GMO carbohydrates for optimal hydration and exercise performance. And, all nuun products are certified, vegan, gluten free, dairy free, soy free, and Informed-Choice Trusted By Sport.
“The nuun team is incredibly honoured to support Prudential RideLondon,” said Kevin Rutherford, President and CEO of nuun. “We are on a mission to encourage everyone to move more and we look forward to celebrating with the 30,000 riders coming together through cycling.”
nuun is available in the UK across the sports specialty run and cycling channels including Evans, the official retail partner for Prudential RideLondon, together with natural food and select grocery retailers.