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Oakley expands cycling product offering with helmets and apparel

Oakley 2018 - cycling helmets and apparel

Aiming to offer up a ‘head to ankle’ cycling collection, Oakley has launched the Oakley ARO Series Cycling Helmets and Oakley Jawbreaker Cycling Kits – expanding the brand’s cycling innovations to helmets and performance apparel.

‘Built on a 30-year commitment to performance in cycling, the new product offerings feature the same leading designs and performance benefits that world-class cycling athletes have grown to expect from Oakley.’

Oakley has set-out to deliver design innovations, beyond eyewear, for the cycling community – ‘striving to make athletes faster and more precise for improved performance’. With design innovations inspired by the fusion of aerodynamics and the human body coming together, the Oakley ARO Series aims to ‘push the boundaries of human possibility by allowing athletes to focus on performance and not the conditions around them.’

Oakley ARO Series Cycling Helmets
The new Oakley ARO Series offers a range of premium road racing helmets specializing in seamless optics integration, aero performance and thermoregulation. The Oakley ARO Series Cycling Helmets includes: Oakley ARO7, ‘the helmet of choice for time trials and triathlons’; Oakley ARO5, ‘tuned for speed and ready for heart-pounding sprint finishes’; and Oakley ARO3, ‘engineered for those unforgiving climbs and the blistering heat’.

Oakley Jawbreaker apparel premium

Oakley Jawbreaker Premium & Jawbreaker Road Cycling Kits
Oakley and Bioracer Speedwear, a manufacturer of custom cycle clothing, embarked on a joint effort to create elite quality cycling products. Developed in partnership with Bioracer Speedwear, the Oakley Jawbreaker Cycling Kits are co-engineered to with the aim of helping to make athletes faster. The new line of cycling gear is equipped with technological fabric features and benefits.

The Oakley Jawbreaker Kits come in two assortments, Premium and Road – both include road jerseys, bibs, outwear and accessories.

“Two wheels are in Oakley’s DNA. We began with a grip, and we have expanded since,” said Olaf Dunz, Global Marketing Director at Oakley. “Applying what the brand has learned in eyewear – from protection from the elements to optimized aerodynamics – we are now diving deeper into cycling with the same goal we started with: optimize rider interaction with the world around them and improve performance.”

This product expansion is seen as the next chapter of Oakley’s One Obsession campaign – built to inspire and encourage professional, amateur and everyday athletes who train and compete at any level. The campaign’s mission is to ‘invite and bring together athletes and fans who share the obsession mindset in their #CantStop moments’.

Starting in February 2018, the ARO Helmet Series will be globally available with a suggested retail price of US$500 for the ARO7, US$250 for ARO5 and US$180 for ARO3. The Jawbreaker Cycling Kits will also be globally available in February 2018, ranging from US$20 to US$220. The full Oakley cycling offering will be available online at oakley.com and at select Oakley retail and wholesale locations.




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