Slipstream Sports has partnered with Oath, a digital media company of more than 50 media and technology brands, including HuffPost, Yahoo Sports, Engadget and Autoblog. Oath will have its brand on team racing kits and vehicles, as the Cannondale-Drapac team races over 240 days, across four continents, in the 2018 season.
Additionally, Oath and Slipstream will collaborate in creating and distributing exclusive video content and experiences from inside the world of professional cycling. Through this partnership with Oath, Slipstream Sports, which manages the Cannondale-Drapac Pro Cycling Team, has ‘the potential to reach over one billion consumers globally’. A release from Slipstream adds that professional cycling is one of the fastest growing sports globally, with more than 3.5 billion cumulative global TV viewers watching the World Tour in 190 countries.
“Professional cycling is rich with stories, only a fraction of which are actually told,” said Jonathan Vaughters, CEO of Slipstream Sports. “This partnership will allow us to open up the team in terms of content well beyond what most of the world audience sees. Oath has the platforms, skill and ambition to tell the story of cycling in myriad ways. We want people to see us better, to get to know the riders, the staff, and what it takes to be in pro cycling. And we want to use our position as professionals in the realm of the everyday cyclist, too. This partnership gives us a chance to do all those things.”
“Our mission at Oath is to build brands people love,” said Stacy Lambatos, VP of Brand Experiences at Oath. “There’s untapped potential to grow the global audience in professional cycling. Through our diverse portfolio, we can provide unique content experiences and engaging stories. We have the technology and content creators to tell these stories through a new lens, including AR, 360 and Live video. This partnership defines what it means to build brands people love.”
Slipstream and Oath will begin sharing cycling content beginning on 1 January 2018.
Oath is a subsidiary of Verizon. It reaches over one billion people around the world with a portfolio of 50+ media and technology brands.