Unit Nutrition has launched what is being billed as a first-of-its-kind product offering at the IRONMAN World Championships 2017 in Kona with a new carbohydrate mouth rinse called ‘UNIT RINSE’.
UNIT RINSE is reportedly ‘based on an extensive body of conclusive research that demonstrates how rinsing a carbohydrate solution in the mouth for 5-10 seconds before discharging, improves the capacity for sustained moderate to high intensity exercise of approximately 1 hour in duration.’
According to Unit Nutrition, the benefit of the newly launched mouth rinse is achieved by stimulating carbohydrate receptors in the mouth with periodic small rinses, which activates areas of the brain associated with pleasure, reward, motivation and motor control.
This in turn can help to reduce the athlete’s perception of fatigue and may increase power output, resulting in a performance boost. The company adds that ‘This follows evidence that suggests that the ingestion of carbohydrates has no performance benefits when exercising for less than approximately one hour.’
Commenting on the launch, founder and CEO of Unit Nutrition, Julia Bechtolsheimer, said “Although commonly used by Olympic and elite coaches, a mouth rinse product has not been made commercially available, until now. Combining cutting-edge science with a clean ingredient profile, our formulation is organic, non GMO, gluten free and also contains no added sugars, artificial preservatives or flavours.”
Despite Unit Nutrition launching initially to a triathlon audience, driven by the founder’s passion for the sport, the company aims to tailor nutrition solutions to help athletes of all levels and across all sports to ‘maximise their performance in a health conscious and socially responsible way’.
A Unit Nutrition sponsored study on endurance motor sport drivers is currently underway in collaboration with Michigan State University; and according to the lead scientist on the project, Dr David Ferguson, “has resulted in the largest and most extensive physiological data set ever collected on racing drivers.”
Unit Nutrition will debut its first product, UNIT RINSE, this week during the lead up to the Ironman World Championship in Kona, Hawai’i.