UK-based nutrition brand Battle Oats is next week (15 May 2017) launching a new protein cookie product to complement its ‘free from’ range of high protein oat bars. It is believed to be the only protein cookie on the market that uses plant-based protein and is both gluten free and vegan.
Initially launching with two flavours, chocolate chip and double chocolate, each cookie contains 10g of protein and 8g of fibre as well as being non-GMO. Initially, the protein cookies will be available online at BattleOats.com and through selected wholesalers and distributors; and the company is planning to add three additional flavours to its protein cookie range over the next six months.
“We have built our brand with the aim of providing healthy, high protein snacks, designed for active people on-the-go, but which are also satisfying and taste good,” explained Kevin Smith, co-founder of Hull-based Battle Oats. “All of our products are wholesome and are oven baked by a small British bakery to strict gluten free guidelines. Generally, people love cookies and when they see that ours are non-GMO and high in protein and fibre, then their ‘treat’ actually becomes part of a healthy lifestyle. We believe that our product could be the world’s healthiest cookie!”
He continued, “Our cookies can be seen as a healthy indulgence and we expect their appeal will reach far beyond exercise enthusiasts needing to repair muscles and quickly replenish energy. The current ‘clean eating’ trend has seen this type of nutritious snacking becoming more mainstream with many consumers now looking for a grab ’n’ go healthy protein snack and consequently we’re keen to talk to new retailer partners throughout the UK, whether supermarket chains, convenience stores or garage forecourts, who want to extend their range of gluten free high protein products.”
Co-founder Shaun Gibbins added “It’s estimated that there are now half a million vegans in the UK and over a million vegetarians, so there is a growing demand for a wider range of suitable products as people choose plant-based proteins which are not only healthier, but are also more sustainable than milk-based protein.
“Uniquely, our cookies use pea protein which is more environmentally friendly to produce and also gives a softer texture to the cookie, which our research has shown consumers prefer to the whey protein-based products currently on the market.”
Having recently secured a contract with Holland & Barrett to stock its high protein oats bars, the retail listing is expected to be extended to Battle Oats protein cookies later in the year.