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Picky Bars to Feed the Dream of athletes heading to Chattanooga and Kona this year

Picky Bars - Feed the Dream banner

In the spirit of supporting athletes and giving back to sport, Picky Bars – the Oregon-based energy bar company founded by professional athletes Jesse Thomas, Lauren Fleshman, and Steph Bruce – has launched the Feed the Dream Project for 2017, this year geared specifically towards triathletes.

In 2016 Picky Bars fed the dream of Olympic hopefuls across six different sports throughout their training. Thirteen athletes fulfilled their dream and competed in Rio, racking up a cumulative eleven medals as a group. This year Picky Bars has moved from five rings to three disciplines, offering support to triathletes gunning for 140.6 or 70.3 World Championships this autumn/fall. This year’s Feed the Dream project will provide 20 athletes with a free 24-bar monthly Picky Club membership from June through October. In addition, there will be online training guidance from pros Jesse Thomas and Matt Lieto, and free access to Jasyoga’s ‘Yoga for Athletes’ videos.

Feed the Dream is open to age groupers and professionals. Picky Bars adds that there are ‘no strings attached, so each triathlete can focus on their goals – training hard, eating well and chasing their dreams’.

Picky Bars - Feed the Dream

“As professional athletes ourselves, nutrition is a huge part of training, and quality food is freaking expensive,” said Picky Bars co-founder, Lauren Fleshman. “During my racing career, there was no energy bar made of real food that applied sports nutrition principles for performance. Picky Bars is that bar.”

Co-founder, CEO, and multiple IRONMAN and IM 70.3 Champion triathlete Jesse Thomas added, “Picky Bars was founded primarily as way to support, encourage, and connect with athletes. We’re proud and stoked to extend that support, particularly in a year where both 70.3 and 140.6 races are being held at home [in the US].”

The IRONMAN World Championship is held each year in October, in Kona, Hawai’i. The IRONMAN 70.3 World Championship rotates its venue each year; and the 2017 IRONMAN 70.3 World Championship is taking place on 9-10 September 2017 in Chattanooga, Tennessee.

Athletes interested in participating in Picky Bars’ Feed The Dream program can find more information and apply online at pickybars.com/feedthedream. Applications are being accepted through Sunday 21 May at 11:59 pm PDT.

The Picky Club offers automatic monthly delivery of 12, 18 or 24 bars and gives customers full control to choose the flavours and quantities they wish to have delivered to their doorstep. Picky Club memberships are being offered to Feed the Dream participants free of charge, but are available to all other athletes at pickybars.com/club.

Picky Bars was founded in 2010 in the home kitchen of husband (Jesse Thomas) and wife (Lauren Fleshman) with friend (Steph Bruce) – all professional endurance athletes. They set out to create a real food bar that was built for performance. Still 100% athlete-owned, the business is based in Bend, Oregon.




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