POC, the manufacturer of helmets, eyewear, body armour, apparel and accessories, has been chosen as the ‘Brand of the year 2017’ by the Bicycle Brand Contest (BBC).
The Bicycle Brand Contest, established by the German Design Council, focuses on companies in the bicycle industry and their partners. The winners, which are selected as an acknowledgement of product and communication design in the industry, are chosen by an independent jury of experts.
POC CEO, Jonas Sjögren, said “All of us at POC are overjoyed by the bicycle ‘Brand of the Year’ award and the recognition that it places on our products and mission. The bike industry is incredibly innovative and to be independently selected by a jury of sector experts is both humbling and inspiring. From day one our vision and mission has been crystal clear and we have always wanted to support cyclist safety and performance with products of unquestionable quality and relevance.”
POC was founded in 2005 in Sweden, with a clear mission: ‘to do the best we can to possibly save lives and to reduce the consequences of accidents for gravity sports athletes and cyclists’. The jury also awarded POCs latest mountain bike/trail helmet, Tectal Race, a helmet ‘category winner’ award.
POC’sSjögren, added “POC’s success has been built around its highly talented team. Our approach has always been to use our mission as the starting point in our product development – coupled to an unwavering belief in research and development, innovation and constantly testing and refining our products. We try to never leave any stone unturned in pursuit of our mission and the Brand of the Year award is a wonderful recognition for everyone working in POC.”
POC has built a reputation as a leading innovator in the bike industry with over 50 international design and innovation awards. Collections such as AVIP (Attention, Visibility, Interaction, Protection), a collection supporting safety and performance training for road cyclists and Raceday, which focuses on aerodynamic efficiency are a few of POC’s award winning product offerings.