Race Directors HQ, the online resource for race directors and endurance event organisers, has launched a direct marketing service for race services providers. According to the company, The service will make it possible for timers, registration providers, race suppliers and other businesses to market products and services directly to race organisers on the Race Directors HQ platform.
The new marketing offering ‘promises to reduce advertising costs for businesses servicing the mass-participation sports industry by more than 85% compared to existing advertising alternatives.’
“As anyone who’s ever tried reaching out to race directors will tell you, targeting this audience often feels like looking for a needle in a haystack,” said Race Directors HQ Head of Product, Panos Gonos. “So making it possible for businesses to communicate with customers in this segment at a reasonable cost is a big deal. It would be an understatement to say we are terribly excited about being able to offer this to the race services industry.”
Vendors advertising on Race Directors HQ will have a choice between an audience-only account, where ads are prepared by the advertiser, and a fully-managed service, where the entire advertising strategy from creation to delivery is handled by Race Directors HQ marketing specialists.
Race Directors HQ was launched in 2017 with a mission of providing endurance events globally with the resources they need to succeed in an increasingly competitive landscape. RaceDirectorsHQ.com offers free marketing tools, how-to guides and advice on planning, organizing and promoting races, as well as a searchable directory of race services providers from timers and online entry platforms to clothing and equipment suppliers, first aid crews, race photographers and event insurance brokers.