Trek Bicycle has opened registration for the 2017 Trek CX Cup, set in Waterloo, Wisconsin, on 22-24 September. The weekend will feature a full schedule of amateur and professional racing beginning on Friday 22 September, and culminating with the inaugural Telenet UCI Cyclo-cross World Cup Waterloo on Sunday 24 September.
The complete weekend schedule features amateur and pro racing across a wide spectrum of categories and disciplines, offering a chance for racers and fans to enjoy racing over three days. Registration for the full weekend of events is now open at trekbikes.com.
The weekend kicks off with the Singlespeed Open category at 11:30 US Central Time on Friday 22 September, followed by men’s and women’s open racing. In what could be considered a preview of Sunday’s Telenet UCI World Cup preview, Elite Women and Men will compete in UCI Cat 2 races later that afternoon. Friday will close with a unique event during Happy Hour that Trek will announce soon.
Saturday 23 September will feature wall-to-wall amateur racing across a wide spectrum of ages and categories with another soon to be announced and ‘not-to-be-missed event to close the day’s festivities’.
On Sunday the venue becomes the host of the first-ever Telenet UCI Cyclo-cross World Cup Waterloo. Amateur racing is scheduled for the morning but will pause at midday for the weekend’s main event. The Elite Women’s start will be at 12:30 while the men’s race will take place at 14:00 US Central Time. A press conference for both the women’s and men’s races will be held immediately after the award ceremony at 15:25 in the nearby Trek Bicycle Headquarters.
Trek has also reached an agreement with Madison-area Holiday Inn hotels to accommodate racers, spectators and fans. Discounted rates are available now exclusively for Trek CX Cup attendees, and given the popularity of previous editions of the race, those who require accommodation are encouraged to book early. Information can be found at trekbikes.com.
Since 2013, Trek has hosted a weekend of UCI C1 and amateur racing on its home course under the Trek CXC Cup banner. Previous editions have included visits by the Telenet-Fidea team and reigning World Champion Wout Van Aert. The course, located steps from Trek’s Waterloo, WI-based global headquarters, will be enhanced throughout the spring and summer to meet the prestige of a World Cup event.
Admission to the World Cup race will be free for all attendees. In accordance with Trek’s longstanding support of equality, the company has ensured the men’s and women’s fields of this World Cup event will enjoy equal payouts – seen as a first for World Cup level racing.
“Equal pay was important to us from the beginning,” said Trek CFO Chad Brown. “We’re proud to be the first World Cup to make this commitment, and believe that equal prize money for both men and women will be the universal standard soon.”