ROKA Sports has confirmed a new partnership with national governing body British Triathlon, naming the Dallas-based performance multisport brand as the Official Swim Category Sponsor of British Triathlon. In an agreement that extends through 2020, the partnership grants ROKA exclusivity in numerous product categories including wetsuits, swim skins, swimwear, goggles and swim gear (including kickboards, pull buoys, resistance aids, and more).
“We are thrilled to partner with British Triathlon,” said Rob Canales, co-founder and CEO of ROKA. “One of the driving principles of our company is to serve athletes through innovation, and we are excited to offer our latest collection of high-performance products to British Triathlon. It’s a tremendous honour to play a role in helping the world’s best athletes in their quest to perform to their full potential.”
Jack Buckner, CEO at British Triathlon, added “Our exciting partnership with ROKA is a fantastic opportunity to further support, inform and inspire triathletes to be the very best they can be. With the support of a company so dedicated to helping individuals exceed their limits, we can ensure British Triathlon Home Nation members have the best possible opportunity to achieve their own personal goals within the sport. We’re looking forward to what the next four years will bring with ROKA.”
Winning seven world titles in 2016, ROKA athletes achieved notable success, highlighted by Gwen Jorgensen’s win in Rio. ROKA Pro Vicky Holland shared the Rio podium with Jorgensen, finishing third to become the first British woman to win an Olympic medal in triathlon. ROKA athletes earned titles at the IRONMAN 70.3 World Championship (Holly Lawrence and Tim Reed) and finished the season on top of the ITU World Triathlon Series Rankings (Mario Mola Diaz and Flora Duffy).
Along with the new partnership with British Triathlon, ROKA adds that I has enhanced its global fulfilment by partnering with Borderfree. The e-commerce provider simplifies international shopping by displaying prices in local currency, along with a final total, including duties, during checkout. Borderfree will process all transactions, and is ‘trusted by numerous global brands to provide fast, reliable shipping’. Customer service needs will continue to be addressed directly by ROKA.
Founded in 2013 by two former Stanford All-American swimmers, ROKA continues to expand into new product categories. In addition to being the Official Uniform and Swim Partner of USA Triathlon, ROKA is the Official Swim Partner of the IRONMAN US Series, the IRONMAN 70.3 Race Series, and the IRONMAN World Championship.