Rolf Prima has announced a multi-year partnership with Race Across America (RAAM), naming Rolf Prima the Official Wheel for ‘The World’s Toughest Bicycle Race’. Now in its 37th year, and next scheduled to take place in June 2018, RAAM will once again bring riders from across the globe to compete in the coast-to-coast World Championship of Ultra-Cycling.
Rolf Prima has been on the cutting edge of bicycle wheel systems for the last 20 years. The partnership will aim to highlight Rolf Prima’s road wheels, several of which were used by the Rolf Prima team in 2016 RAAM, including the Ares6, Eos3 and Vigor models.
“The diversity in product lines and handmade craftsmanship that goes into each wheelset are just a couple of the things that we found really attractive about working with Rolf Prima,” said Fred Boethling, CEO/President of RAAM. “Also, the fact that the Rolf Prima Team raced RAAM and the products have been tested and proven to be star performers during the race. We are excited to help Rolf Prima bring their superior products to the ultra-cycling market.”
Brian Roddy, owner and President of Rolf Prima, saw the demands of RAAM first-hand in 2016 when he led a team on the iconic 3,000-mile race. His team ran a variety of Rolf Prima’s wheels ‘charging hills, bombing descents and rallying through the gravel strewn gutters dodging traffic.’
“It was clear that RAAM is a race where everything must work, and work well,” said Brian Roddy. “There is no down time to fix your bike. I love this type of event – you bring your A-game and the best gear and you get after it. That’s what makes RAAM such a great fit for Rolf Prima because it highlights the strength of our wheels. They have to be light, fast, and reliable – that’s us.”
Race Across America and Team Get Outdoors (dba Soul Events) are world leaders in the sport of ultra-bicycle racing. The Race Across America (RAAM), a 3,000-mile coast-to-coast race across the USA, is positioned as the world’s premier ultra-cycling race – the World Championship of Ultra-Cycling.
The Race Across the West, a 900-mile race across the Western US, the RAAM Cycling Challenge Series of ultra road races, and the 6-12-24 Hour World Time Trial Championships are all part of the RAAM brand. In addition, RAAM offers seminars on ultra bicycle racing and sanctions ultra-cycling races worldwide.
Rolf Prima is based in Eugene, Oregon on the US West Coast – ‘a hotbed for all forms of world class cycling – road, mountain, triathlon and gravel.’ Best recognized as the originator of the paired spoke design, Rolf Prima holds many wheel patents. All engineering, design and testing is performed in the company’s Eugene, Oregon facility, where, for the last 15 plus years, ‘Rolf Prima has built every wheel by hand’. In 2014 Rolf Prima expanded its US footprint bringing aluminium rim manufacturing in house.