Rollga, a leading manufacturer of an advanced foam roller, has announced its partnership with Asheville, North Carolina-based PR firm Darby Communications. Effective immediately, Darby Communications will build on Rollga’s early momentum with retailers, the media and the end-user. Best known for its patented cross-directional design, Rollga foam rollers help to stabilize the hips, align the back and increase range of motion.
“As a young company experiencing high demand for our product, we have come to realize that outsourcing media relations will help ensure we capitalize on the best opportunities for our brand,” said Rollga co-founder Tim Schmidt. “We are pleased to have Darby Comm in our corner, especially with their deep connections in the fitness and endurance markets.”
Rollga has reportedly gone from an idea to a global brand in less than a year, and has distribution at premium fitness shops across the US, including run, cycle and yoga specialty stores. Additionally, the product is available internationally within 14 countries abroad.
“We initially tried Rollga at The Running Event and were blown away by their unique, supportive design,” said Darby Communications founder, Coral Darby. “The product is fantastic and we can’t wait to get samples in the hands of our media contacts. Additionally, we are thrilled to have the capability to provide on-demand massages at Darby HQ.”
Founded in 2015, Rollga is an omni-directional functional foam roller for reversing pain caused from shin splints. The product helps to stabilize hips, align the back and increase range of motion in joints. The Rollga foam roller is billed as being ideal for self-myofascial release, restoration of movement, and muscle recovery.
Darby Communications works with many of the outdoor industry’s most respected companies. The firm’s clients include Astral, Aventura, Ec?ths, Feetures, Headsweats, Hyland’s, Industrial Revolution, Paddlesports Retailer, Sierra Designs, SNEWS and Tailwind Nutrition.