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Rudy Project targets 7th consecutive helmet count win at IRONMAN World Championship


Rudy Project is looking to reign supreme for yet another year as LAVA Magazine’s #1 Most Worn Helmet at the annual product count during this year’s IRONMAN World Championship in Kona, Hawai’i. For the last six consecutive years, Rudy Project helmets have been the most worn at Kona.

“Coming into what could be year seven, we’re very excited and optimistic,” said Paul Craig, President and Co-Founder of Rudy Project North America. “The Wing57 is getting better reviews than ever from our athletes with the new flip up visor, and this year we expect to see the Boost 01 road aero helmet out on hundreds of racers.”

He continued, “Triathletes love our product, our industry leading warranties, and all the innovation and technology packed into each helmet. We strive to make sure that our athletes are getting the most out of our gear and that it exceeds their expectations, because their trust and dedication means everything to us.”

Over the past 6 years, over 3000 athletes in total have worn Rudy Project helmets to race on the Big Island, outstripping the nearest competitor’s aggregate numbers by 1200+ athletes. The Wing57 full aero/TT helmet looks to be a popular choice, with IRONMAN Cairns 2017 champion Sarah Crowley and Andy Potts wearing the aerodynamic lid. Heather Jackson, who stood on the women’s podium in Kona last year and is among the favourites to win this year, will go with her Wing57 in a custom paint job, while Sarah Piampiano is looking to sport the Boost 01 road aero lid.

The Wing57 has been the subject of some buzz lately. Rudy Project North America offered all existing Wing57 customers a flip up visor over the summer to ensure they were riding in the most versatile helmet.

The Boost 01 road aero helmet, which also sports a flip-up visor, has received solid reviews from Triathlete Magazine, Endurance Review and Active.com. The Boost01 will be available at the Rudy Project Village at Uncle Billy’s in a variety of colours, ranging from Fluo Yellow, Titanium, Stealth Matte to the ever-popular Pink Fluo, to name a few.

To celebrate its connection with the IRONMAN World Championship, Rudy Project has unveiled its Road to Kona series, which sees the company profile each pro triathlete that will be wearing Rudy Project on the big island. Rudy Project will be uploading new profiles each day until race day, Saturday 14 October.

Designed and crafted in Italy since 1985, Rudy Project has grown quickly as a premier accessories brand throughout North America. Rudy helmets have been recognized as the number one most worn aero / time-trial brand at the IRONMAN World Championships Presented by GoPro in Kona, Hawaii in recent years, and have been designated the Official Helmet of IRONMAN for North America.




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