RunSignUp, which is billed as an innovator of online tools for the race director’s race lifecycle, has announced the release of its new RaceInsights dashboard, giving race directors a data-driven promotional tool. Powered by RunSignUp Analytics, the company adds that ‘RaceInsights tracks every click, registration, and transaction on a race website and attributes each to a source, such as Facebook, email, Google, or a race calendar.’
RunSignUp claims that it is the first running registration service to offer this level of sophisticated marketing insights to customers.
The RaceInsights dashboard delivers real-time business intelligence capabilities, drill-down reports, and year-to-year analytics. ‘Built on powerful analytical technology and operationalized through user-friendly graphs and tables, race directors can harness their data to drive digital and off-line engagement and optimize their event’s performance.’
“In today’s competitive market, businesses can’t market effectively without detailed data,” said Bob Bickel, founder & CEO of RunSignUp. “We wanted to empower our customers with the best tools in the industry to make smarter decisions and grow their events. RaceInsights gives them critical real-time visibility by transforming their interactions into actionable business insights so that they can strategically target customers while increasing their event’s profits.”
Currently, the RaceInsights platform includes features such as a heatmap of runner signups, email conversion tracking, registration trends and participant demographics. Looking ahead, the platform will aim to become more powerful with the addition of robust features such as Facebook ad tracking, referrals, conversion cost metrics and Google AdWords integration. This suite of next-generation tools will seek to empower race directors to take advantage of data-driven marketing to increase engagement and registrations.
More than 14,000 races use RunSignUp to manage their events, registering more than 4 million participants each year. Services include RunSignUp for registration, fundraising and race promotion, RunSignUp Go for RaceDay, RD Go for Timers, RunSignUp Clubs to enable membership management, and RaceJoy for mobile experiences.
Customers include leading organizations such as the Boilermaker Road Race, Crim Festival of Races, Pittsburgh Three Rivers Marathon, Fifth Third River Bank Run, Philadelphia Marathon, Komen Race for the Cure Philadelphia, Mercedes Marathon, Kentucky Derby Festival, Leone Timing, KC Running Company, Compuscore Timing, Knoxville Track Club, Pikes Peak Road Runners, Gulf Coast Runners, Columbus Running Company, Playmakers Running Store and more.
Services are free except for processing fees when conducting monetary transactions such as race registration or club membership renewal.