The organisers of The National Running Show have confirmed leading global running lifestyle brand Saucony as a sponsor of the event at Birmingham’s NEC on 20-21 January 2018.
The inaugural UK run consumer show’s organiser, Racoon Events noted that Saucony is ‘perfectly placed to sponsor this innovative new show that will bring thousands of runners and running brands together under one roof in the new year.’ Over 17,000 runners have reportedly already registered for tickets to The National Running Show, which is targeting runners of all abilities and interests.
Mike Seaman, Director of Racoon Events, said “It is with huge pleasure that we welcome Saucony as a sponsor for The National Running Show in January. Saucony is a greatly respected running brand all over the world, and will be a fantastic addition to a show where many thousands of runners will be coming for ideas and inspiration pre-race season.
“It is incredibly exciting to have such a strong line-up of exhibitors, partners, charities, sponsors and speakers in place for the inaugural event, and we look forward to welcoming runners of all levels to the show in January.”
Saucony joins a line-up of race organisers, sports retailers, sports brands, nutrition experts, official sporting bodies and communities also confirmed for the show.
Founded in the US in 1898, Saucony is a long-established brand with a mission to inspire people to run. The company’s motto encapsulates everything it seeks to convey… ‘At Saucony, a good day is when we get to run. A great day is when we inspire someone else to run.’
Almost 120 years on, Saucony continues to target runners everywhere with its award-winning innovations, which include EVERUN, ISOFIT, Geometry of Strong, PWRGRID+ and the Life On the Run Collection. Many UK runners are already loyal Saucony fans and the brand’s presence at The National Running Show is seen as a chance to learn more about Saucony and try out its range of shoes and clothing.
To enable visitors to the show to engage with the brand in an interactive, competitive and fun way, Saucony will be offering a treadmill challenge at The National Running Show. The Treadmill Challenge sponsored by Saucony will include a one-minute treadmill effort where participants will be able to win Saucony prizes. The challenge will also include a separate treadmill area for trainer fitting and gait analysis, a retail area stocked with the latest Saucony products and space for Saucony experts to chat with visitors to the show.
Also confirmed as partners and sponsors for The National Running Show are some of the UK’s most trusted running brands and communities, including UKRunChat, Run Mummy Run, Running Heroes, The Great Run Company, Race Solutions, Xtra Mile Events, Impact Marathon Series, White Star Running, Ealing Half Marathon, The Running Awards, Find a Race, Oofos, Up & Running, Scimitar, Vibram and Hoka One One, plus Cancer Research UK as Official Charity Partner.