USA Triathlon (USAT) has announced an exclusive partnership with Science in Sport (SiS), the UK-based specialist in endurance sports nutrition. The new partnership confers SiS as the national governing body’s Official Energy Gel and Official Energy Bar through 2020.
Science in Sport, founded in 1992, is headquartered in London with an expanding global distribution now including the US market. The company develops, manufactures and markets a wide range of sports nutrition products for professional and amateur endurance athletes.
“We’re delighted to be making our truly innovative and competition-proven sports nutrition products available to USA Triathlon,” said Stephen Moon, CEO of Science in Sport. “We are also excited to have the opportunity to interact with almost 500,000 triathletes in the USA, delivering our world class knowledge capability to help athletes at all levels train and compete to the best of their ability.”
The company already sponsors USA Triathlon Women’s National Team member Taylor Spivey, and currently works with renowned British cyclists Mark Cavendish as an elite consultant for the brand, and Sir Chris Hoy as an official brand ambassador. At the Rio 2016 Olympic Games, 34 Olympic medallists were fuelled by Science in Sport products.
Science in Sport products are manufactured in the UK at the company’s Innovation Centre. All products are Informed-Choice tested and accredited. Science in Sport worked closely with the HFL anti-doping laboratory to ‘develop a world class evolved three-pronged testing system to minimize risk of product contamination’.
“Science in Sport’s success over many years is based on innovation and a forward-thinking product development,” said Chuck Menke, Chief Marketing Officer at USA Triathlon. “The brand’s recent entry into the US market is sure to impact the way nutrition is approached by endurance athletes and coaches across the country.
“We look forward to building awareness around their proven line of energy gels and bars, while helping deliver the performance and health advantages of SiS to our multisport community.”
Science in Sport’s energy gels and bars will serve as official on-course nutrition at USA Triathlon’s four owned National Championships – Collegiate Club & High School, Duathlon, Youth & Junior, and Age Group (Sprint and Olympic-distance) – and will also be included in participant goody bags. The company will also supply energy gels and bars to fuel the USA Triathlon and USA Paratriathlon National Teams.