Seventy Trek Women’s Advocates from around the world are joining Trek at the company’s global headquarters in Waterloo, Wisconsin, this week for the second annual Global Women’s Summit. The three-day summit is part of Trek’s larger ongoing campaign to make cycling more accessible to women around the world.
In Waterloo, advocates will attend seminars with Trek’s marketing, engineering, design, retail, manufacturing and product development teams to learn tools that will help strengthen the relationship between women riders and retailers in their home towns. The Trek Women’s Advocates will also learn the importance of advocacy in the company’s history and the trajectory of current and future programs with PeopleForBikes, DreamBikes, NICA, IMBA, and others. They will also visit with Gary Fisher and attend group road and mountain bike rides led by Trek Travel.
In its first year, 54 women represented Trek through the Trek Women’s Advocate program. This year, that number has grown to 70.
“We are so excited to kick off the second annual Women’s Summit, and to have an even bigger roster this year,” said Emily Bremer, Trek’s Women’s Marketing Manager. “We are fortunate to have some of the most passionate women advocating for the sport of cycling across North America. The impact they have on their local communities is palpable, and with the continued growth of this program even more communities will benefit from the passion and enthusiasm of our advocates.”
The 70 Trek Women’s Advocates were chosen from a diverse applicant pool of more than 300, and they bring varied backgrounds to the program. The group is composed of new and returning Trek Women’s Advocates, including bike shop professionals, an adventure therapist, a retired police sergeant, a student in mechanical engineering, a retired chief medical officer from the Betty Ford Clinic, a pianist, a mathematics professor, and an Amgen scientist, among others.
Following the conclusion of the Global Women’s Summit, the 70 Trek Women’s Advocates will return to partner retailers and Trek stores in their respective communities to lead outreach efforts, group rides, clinics and events over the course of the next year.
“The goal of the summit,” said Emily Bremer, “is to give these women the tools and connections they need to have the biggest impact possible when they return home.”
Trek sees a strong future for women’s-focused programs, and adds that I is fully committed to making cycling better, more inclusive, and more accessible for women through grassroots efforts such as the annual summit. The company also recently concluded its fifth fully scholarship-funded, women’s-focused Trek Certified Service course, where women technicians are given the opportunity to advance their skills and establish a clear career path in the cycling service industry.