Science in Sport (SiS) has been confirmed as the official sports nutrition partner of both the Bloodwise Blenheim Palace Triathlon and the AJ Bell London Triathlon. The two events are organised by IMG Mass Participation and take place respectively on 3-4 June and 22-23 July 2017.
Science in Sport Senior Brand Manager, Lewis Black said, “Science in Sport provides industry leading nutrition products and expert advice to hundreds of thousands of athletes every year. Following the 2016 Olympics where we fuelled 34 Olympic medallists, we have steadily increased our global event portfolio, providing world class nutrition to athletes at all levels.
“As official sports nutrition partner to the world’s largest triathlon event, thousands more athletes are guaranteed access to the same world class knowledge and science driven innovation that’s used and trusted by the world’s best athletes.”
IMG Mass Participation Commercial Director, Alex Ward added, “We are delighted to welcome Science in Sport to our roster of triathlon sponsors. When it comes to sports nutrition, SIS are the market leader with associations across the top of both professional and amateur sport. We look forward to introducing their products to our participants at both of our fantastic events.”
The AJ Bell London Triathlon attracts up to 10,000 participants and a reported 30,000 spectators each year. It takes place at the ExCeL centre, in London’s Victoria Docks. From here, participants swim, bike and run past a number of iconic landmarks of the UK capital.
Now in its 13th year, the Bloodwise Blenheim Palace Triathlon is billed as the second largest triathlon in the UK behind London and is regarded by many in the industry as a season opener, as well as being a firmly established event for budding triathletes. Blenheim Palace (a UNESCO World Heritage Site) is situated in Woodstock, Oxfordshire, England and provides a stunning setting with transition taking place right in the heart of the Palace.
Science in Sport (SiS) is a leading sports nutrition company that produces innovative nutrition products for elite athletes and sports enthusiasts. In 2016 the company’s products also fuelled Team Sky’s Tour de France victory. SiS’ range of products are all Informed-Sport approved, which means they have been tested for banned substances by the world class sports anti-doping laboratory, LGC.