IRONMAN, in conjunction with Skechers Performance Canada, a division of SKECHERS USA, has announced Skechers’ sponsorship as the Official Running Shoe of the 2017 IRONMAN Canadian Series. In a release it was noted that ‘This partnership brings the award-winning brand to elite triathletes across Canada competing in some of the most challenging races in the world.’
Beginning with Subaru IRONMAN 70.3 Victoria presented by Jim Pattison Subaru, Skechers Performance Canada will be on site for multiple races in the IRONMAN Canadian Series. Skechers Performance will have a presence in the IRONMAN Village expo and will be featured in race and event signage as well as new media and digital extensions.
“We are excited to be partnering with the IRONMAN Canadian Series and these incredible athletes for these world-renowned races,” said David Beecroft, Country Manager, Skechers USA Canada. “Joining IRONMAN complements our marketing strategy for the Performance Division, as a way to connect directly with the competitive running community as well as build brand awareness across all of Canada and the US.”
Since the launch of the division, Skechers Performance has been a serious player in the elite running space, attracting athletes such as world-class marathoner Meb Keflezighi, who recently raced in his fourth Olympic Games. Skechers Performance also sponsors US elite marathoner Kara Goucher and Canadian professional long-distance triathlete Lionel Sanders, who set the new world record for the fastest IRONMAN time ever.
“We are confident that our partnership with Skechers Performance will allow our athletes within Canada to gain heightened exposure to a dynamic running shoe brand,” said Cameron O’Connell, Senior Director of Sales for IRONMAN North America. “Their support represents a strong commitment to the endurance community.”
The IRONMAN Canadian Series races sponsored by Skechers Performance Canada include a variety of events – from the 5150 Olympic-distance race, through to multiple IRONMAN 70.3 triathlons and full distance IRONMAN events.