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SME360 has wellness focus for new bike event in Victoria, Australia


An expected 2,000 cyclists will ‘Ride Daylesford’ in a brand new ‘Victorian cycling event’, which supports Breast Cancer Network Australia (BCNA) and is presented by Sports Media and Entertainment 360 (SME360).

Held later this year, on 28 October, Ride Daylesford offers either a 146km, 63km or 33km recreational ride with sections that take participants through wineries, springs and rolling countryside of the Hepburn, Macedon Ranges and Mount Alexander Shires in Victoria, Australia.

Daylesford Mayor, Sebastian Klein said that the region’s locals are excited to be involved in the first-time event. “We’re proud to share some of our most stunning landscapes for the Daylesford Ride 2017,” he said. “It’s great to host a premier cycling in the region.

“Starting and finishing in Daylesford, and travelling through townships such as Shepherds Flat, Hepburn, Maldon, Malmbury and Kyneton, it will be an exceptional and unique road cycling event.”

SME360 General Manager Dallas O’Brien added that Daylesford is an excellent destination for a new bike event in Victoria. “Known as the ‘Wellness Region’ with its extensive Spa & Health focus and a huge variety of accommodation, it is a perfect match for a cycling event. We are excited about the possibilities of building this event into something big as an annual event on the ‘recreational riders’ calendar.”

He added, “We are also putting a special emphasis on attracting women to participate in this ride, and look forward to supporting the great work BCNA does by urging all participants to fundraise and support the many Australian women and men who are affected by Breast Cancer on a daily basis.”

Rozalee Erceg, Head of Development, Fundraising and Events at BCNA said the charity is looking forward to the event. “BCNA is thrilled to be the charity partner for Ride Daylesford. In 2017 alone, more than 17,000 Australians will be diagnosed with breast cancer and we see our partnership with Ride Daylesford as a unique opportunity for partners, family and friends along with corporate teams and cycling enthusiasts to help raise funds to support Australians affected by breast cancer.”



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