Michael D’Hulst, the Managing Director of Super League Triathlon has issued a statement and video to explain the positioning and focus of the new series, noting how Super League has shifted the focus of triathlon’s model from mass participation to the spectator…
Super League Triathlon is an innovative sports entertainment product that shifts the sport of triathlon from a participation sport to sport that has appeal to active communities and general sports fans alike. Using innovation in course design, media and event formats, Super League Triathlon is world class sport, but its more than that. It’s entertainment.
Super League Triathlon focuses on creating sporting superstars of our athletes and highlighting their stories and personalities to the public. We’re committed to placing the world’s best professional athletes back where they belong, on a pedestal, as heroes to a generation of fans and athletes. We’ll build the Super League Triathlon brand around them.
We’re engaging these superstars in ever-changing and dynamic formats around the core elements of swim, bike and run to deliver a leading, and unpredictable, sports entertainment product that engages and creates conversation among fans. As Super League Triathlon grows we will roll out multiple tiers with the Super League Triathlon Championship League featuring the best-of-the-best, battling it out for season contracts and against a tough relegation system. We are committed to creating pathways into the Championship League via a Qualifying League for aspiring professionals worldwide.
Launching a new product is no mean feat and requires strong leadership, financial support and the tireless talent and skills of an incredible team. It also requires difficult decisions to be made. Sometimes the decisions made are not popular among all. We are aware of the criticism from some regarding no women’s racing at the showcase event at Super League Hamilton Island. I re-affirm our commitment to a women’s Championship League when the first season proper of Super League Triathlon is conducted.
With a unique understanding of professional athletes and the sport of triathlon the decision to conduct the inaugural Super League Triathlon shortly after Olympic cycle was no coincidence. Same goes for athletes wanting to purse their 2017 long course goals. Super League Triathlon is genuinely focused on our star athletes and is here to innovate the sport, not to disrupt it. We have the utmost respect for both ITU and the Ironman brand and abide by ITU governance.
To deliver the showcase event at the optimal time we were very fortunate to get access to one of the most beautiful spots on the planet, and the full support of the very professional staff of Hamilton Island. Super League Hamilton Island was all about showcasing what we are about and giving the world a taste of what is to come. A proof of concept if you will. Multiple days of racing, exciting and unpredictable formats, putting athletes and characters first, providing value to sponsors and venues, and utilising all modern media through high quality footage and providing full access with social media.
We are very happy with the support we’ve received from the triathlon community and are motivated that all our hard work is appreciated. We nurture the constructive feedback many gave us. Super League Triathlon is very much a start-up made possible with the support and guidance of a few motivated and passionate individuals wanting to give back to the sport and invite everybody to step up and help us.
We’re committed to creating a global brand and bringing Super League Triathlon closer to you. Right now we are working on further venues, fine tuning formats and talking with partners to support the professional league. It is our intention to conduct more races between October 2017 and March 2018 as the first season proper of the Super League Triathlon Championship. This will include racing for female and male professionals. We’re making great strides on a Qualifier series for professional athletes keen to qualify for our Championship League.
Finally, we are also working on an exciting Age Group Series and Youth Series connected to future Super League Triathlon Championship events, as well as stand-alone Super League Age Group events, with participation opportunities for all. These events are focused on accessible distances that can be raced multiple times in a season. Combined with incredible spectating opportunities, Super League Triathlon Championship events will become a true multisport festival. We are working with innovative technology partners, venues and sponsors to bring that to you.
Please stay tuned, sign up for our newsletters, visit our website and tune in on social media. There’s much more to come over the following months.
Pitting the many of the world’s best triathletes across unique short course formats for big prize money in a closed league series, Super League Triathlon aims to provide ‘pulse-pounding action, superstars to root for, and a spectator experience without parallel.’
The team at Super League Triathlon add that the new series catapults triathlon into the hearts, minds, and living rooms of triathlon and sports fans worldwide… ‘By offering incredible TV and digital content output with live race day television broadcasts, live race day digital streaming and Video on Demand content, we’ll be showcasing our Championship athletes and the sport of triathlon like never before.’
Super League Triathlon features action-packed racing formats in dramatic locations and fan-friendly courses across Asia-Pacific and the Gulf. The team is ‘committed to setting the gold standard experience for age groupers, professional athletes, and fans alike.’
Super League Triathlon was co-founded by two-time IRONMAN and two-time ITU World Champion Chris McCormack, and Michael D’Hulst and Leonid Boguslavsky… ‘three successful businessmen and passionate triathletes brought together by a common desire to break new ground in the sport of triathlon.’