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Stir it up: Atomik Adventures rolls out Rocks, Roads and Reggae Florida bikepacking weekend

Atomik Adventures unveils Rocks, Roads and Reggae Florida bikepacking weekend

High-end carbon-fibre wheel and component manufacturer Atomik Carbon has unveiled its inaugural Rocks, Roads and Reggae Florida bikepacking weekend, taking place on 2-3 December 2017. The 100-mile, two-day trip will be the first production of Atomik Adventures, the brand’s new experiential cycling events division.

“Atomik Carbon was born during mountain biking trips in the Blue Mountains of Jamaica, and now we’re bringing the island vibe to our backyard in Florida with our first weekend bikepacking adventure,” said Kevin Lineberger, Atomik’s Vice President. “Months were spent working with Jayson of Gravel Cyclist to develop the remote backcountry routes exploring the most scenic locations North Florida has to offer, and we’re inviting you to join us for a weekend of two wheels and one love.”

‘Rocks, Roads and Reggae’ will take riders on a 100-mile tour of Northern Florida’s most scenic country roads and gravel routes.

On Saturday 2 December, the group will set out from the staging area at Critter Creek Farms in Gainesville to cover 50 miles on country roads and historic routes, and conclude with overnight camping at Oleno State Park. A local chef will prepare authentic Jamaican cuisine on site, including jerk chicken, while live reggae will set the vibe.

Breakfast will be provided on Sunday 3 December before setting out on another 50-mile day of riding, concluding back in Gainesville at Blackadder Brewing Company for an award ceremony and closing party.

The event will be held in a non-competitive ‘poker run’ format, with the winning prize being an Atomik Carbon wheelset of the winner’s choice. Proceeds will benefit SPCA Horse Rescue in Homestead, Florida, and Florida Rescue Farm in Duette.

“Over the years, some of our best friends and memories have been made on two wheels,” added Kevin Lineberger. “And now, we are introducing our own brand of adventures and inviting you to join us.”

The event is limited to 110 people costs US$75. Food, staging, camping and sag stops are included. Riders are responsible for their bike and riding and camping gear.




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