Interbike, the largest bicycle industry trade event in North America, has added a new area on the show floor that will feature short presentations on various topics related to small business operations, merchandising, training and more. Running during the show on 20-22 September 2017, ‘The Forum, presented by eBay’, will be located in the front of Hall B at the Mandalay Bay Convention Center, Las Vegas, and will provide simplified, concise presentations at 30-40 minutes each, on the hour from 10:00-16:00 on Wednesday and Thursday, and 09:00-11:00 on Friday.
“Education has always been an important feature of the show, and we know that there’s not always time to sit down for an hour or two in a conference room to absorb knowledge from our sessions,” said Pat Hus, Vice President of Interbike.
“By placing The Forum in a central location on the show floor, retailers will be able to stop by and listen-in at their convenience, or plan to sit down for the session(s) of their choice. The shorter format for presenters forces them to get to the point quickly, making the sessions packed with great information relative to their business.”
A few session highlights include:
- The True Math of Upselling vs. Discounting; presented by Sam Dantzler, Peloton Garage
- How to Merchandise to Your Female Customer and Keep Them Coming Back; presented by Holly Wise, 3 Dots Design
- Better Bicycling, Better Business – Get Involved in PlacesForBikes; presented by Jennifer Bouldry, PeopleForBikes
- E-Commerce and the Cycling Industry; Sarah Sternau, eBay
- Interbike Town Hall Panel – Reno-Tahoe in 2018; Pat Hus, Interbike, Representatives from the Reno-Sparks Convention and Visitors Authority
Dan Mann also returns with his popular half day seminar taking place on Tuesday 19 September from 09:00-13:00. The pre-show session is titled, ‘The Power of Influencing Behavior: How You Can Get Positive Training Results’, and draws from his recently released book, ORBiT, an acronym for Optimized Reality Behavior Training.
In this session, Mann will review ways to ‘increase influence by setting expectations, increasing the urgency for change, teaching techniques & skills and increasing the proficiency of the leader’. He will also reveal the results of a first of its kind market research program that will ‘arm retailers with key data points and knowledge that can help them take action when they get back to their shop’.