The National Running Show has appointed Manchester, UK-based sports PR company Breathe Unity to manage all PR and media enquiries for the consumer show taking place on 20-21 January 2018 at the NEC, Birmingham.
Breathe Unity will focus on raising awareness of the inaugural show, which is positioned as ‘the UK’s first dedicated non-race affiliated event solely for runners’. As a key player in sports PR and specifically events, Breathe Unity will raise the profile of the new show whilst using its industry experience to reach out to prominent speakers and partners.
Racoon Events, the events team behind The National Running Show, has deliberately timed the inaugural event to take place pre-race season, so that runners can ‘plan their race calendar and nutrition whilst adopting their kit and technology brand preferences’.
The show will be opened by running icon Dame Kelly Holmes and will feature a line-up of speakers, including: Jo Pavey, five-time Olympian long distance runner; Elise Downing, who ran a lap of the British coast self-supported over 301 days; Sean Conway, extreme endurance athlete; Russell Smith, adventurer, presenter and consultant; Steve Edwards, ‘The Godfather of Marathon Running’; Jenny Tough, adventure, traveller and film-maker, and many more well-known figures within the running community.
With motivational talks from running experts, free advice on nutrition, training and equipment, the latest product launches, free gait analysis and trainer fitting and on-site competitions, The National Running Show aims to be the event to attend for runners of all ages and abilities.
Mike Seaman, Director of Racoon Events, said “We are thrilled to announce that we have appointed Breathe Unity to look after the press, media and more for The National Running Show. Their exceptional industry knowledge and experience will ensure that our inaugural event receives maximum visibility on the relevant channels and that no page is left unturned when it comes to the smooth organisation and delivery of the event. We have every confidence that Breathe Unity will help to ensure the success of the event in its first year and going forwards.”
Rebecca Richardson, MD of Breathe Unity, said “We are delighted that Breathe Unity has been chosen to manage the PR of The National Running Show. With an impressive line-up of speakers and partners, a first-class venue, an action-packed programme for the weekend and universal appeal to runners of all abilities – from those starting out on their first 5K through to experienced ultra-marathon runners – the show has brilliant potential.”
She continued, “Designed by runners, for runners, it fills a gap in the market for a large scale independent show. We look forward to helping the show achieve the success it deserves and to working closely with the organisers to deliver all their PR and media requirements.”
Already secured as partners for The National Running Show are some of the UK’s running brands and communities, including UKRunChat, Run Mummy Run, Racesolutions, the ASICS Greater Manchester Marathon and Unilite.
The National Running Show takes place at Birmingham’s NEC on the weekend of 20-21 January 2018. Tickets will be going on sale on 1 July 2017.