Starting next year, the Asia Outdoor and the Asia Bike shows will take place from 28 June to 1 July 2018, at the fairgrounds in Nanjing, China, under the direction of project leader Lee Young. Young, the long-time project leader of the Asia Outdoor show, is now also responsible for the destiny of Asia Bike.
“In the last few years, Lee Young has gathered a lot of experience in the outdoor industry and is also very familiar with the bicycle industry,” said Stefan Reisinger, the Outdoor/Eurobike Head at Messe Friedrichshafen.
He continued, “We welcome the fact that, as a reliable partner, he is now taking over the reins of Asia Bike and we look forward to a good and successful collaboration with him.”
Over more than ten years, the Asia Outdoor show has developed into a leading trade show for the outdoor industry in China. With Lee Young as project leader, the Nanjing Ningfei team aims to promote the growth of the two leading trade shows in Asia – coupling Asia Outdoor and Asia Bike.
“At Asia Outdoor 2018, we will be devoting special attention to the growth of Chinese outdoor brands. Furthermore, with the 13th edition of the show, we are increasingly addressing tourism themes in the outdoor industry,” Lee Young added.
National Chinese guidelines and the finance market have reportedly contributed to a rapid development of the camping sector in the country in the last few years. For Asia Outdoor 2018, visitors will be able to get information about travel in the 15,000 sq m ‘Outdoor Travel’ area. In addition, forums for business matchmaking and for the development of the camping and outdoor industries are being organized and will take place during the show.
In addition, Asia Outdoor will also offer other well-established program elements, such as the fourth COA Outdoor China Summit, the Running Village and the Asia Outdoor Industry Award.