IRONMAN has announced a partnership with Travelway Group International as the Official Provider of the IRONMAN North American Series athlete bags. With over 40 years of experience, Travelway is billed as ‘a global leader in the design, manufacture, sale and distribution of luggage, backpacks, duffels, reusable shopping bags and more’.
The partnership will provide Travelway with an opportunity to support IRONMAN’s top-performing athletes by delivering them an exclusive athlete bag upon athlete registration in each IRONMAN-owned IRONMAN North American Series event.
“We know athletes want to carry the IRONMAN identity wherever they go and at the same time,” said Gerry Shadeed, Executive Vice President of Travelway Group International. “We are aware that aspirational athletes trust the quality and integrity of the IRONMAN brand.”
Travelway has been an IRONMAN partner since 2015 and has produced a variety of licensed backpacks and duffels at mass market retail stores including Walmart Canada, Meijers USA and Costco.com.
“Having a durable and functional bag for travel and training is extremely important to our athletes,” said Stuart Selig, EVP Global Partnerships, North America with IRONMAN. “Through our partnership with Travelway, we are confident they will outfit our athletes with innovative products and impeccable designs to support their evolving needs.”
Travelway has partnered with IRONMAN to ‘build products that exceed industry standards’. As a veteran in the sporting goods industry, Travelway designs each bag with the aiming of supporting the user’s needs as they move from one challenge to the next; from training to the finish line. Focusing on function, versatility and premium materials, Travelway adds that its bags are ‘built to go the distance’.