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Trek releases weighs in on equality mandate with equal prize money at Telenet UCI Cyclo-cross World Cup Waterloo

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Trek cyclocross

Trek Bicycle, the host of America’s newest World Cup, the Telenet UCI Cyclo-cross World Cup Waterloo, has ensured that the race will be the first World Cup in history to offer equal prize money for both the men’s and women’s fields. In accordance with the brand’s longstanding commitment to supporting female athletes, the precedent is being set in the hopes that other races and organizers will follow suit.

Trek has released the following statement regarding the event to ensure all racers, spectators, and sponsors understand that people of all backgrounds will be welcomed in a collective celebration of world-class competition:

Athletes are athletes. Gender, race, size, shape, and ability do not determine a person’s value. Desire, ambition, goals, dreams, and heart are not defined by looks. Every person should have equal opportunity to fulfill their potential, and should be equally rewarded for doing so. Trek is proud to host the first World Cup in cycling’s history to offer equal payouts to the men’s and women’s fields.

The cyclocross community has weighed in on the decision, with athletes from across the world offering the following thoughts:

Katie Compton – 13X US National Champion, 2X World Cup Overall Champion, 23X World Cup Winner, said “I’m happy and excited that Trek has stepped up and committed to being the first World Cup to pay equal prize money to the women. I don’t think people realize the large discrepancy between what the men earn for prize money compared to what the women typically earn. Trek is leading the way in valuing the women’s race as much as the men’s, and hopefully the European-based World Cups will see this and begin to follow Trek’s lead.”

Marianne Vos – 7X World Champion said, “As the first UCI World Cup cyclocross that will offer parity in prize money, Waterloo will set a benchmark for other world class events. This is a valuable step following increased fan and media interest in women’s cyclocross over the last years. I’m sure the women will race with the same motivation as ever, but this recognition will give an extra boost to the sport.”

Helen Wyman – 9X British National Champion, 2X European Champion, said “It is amazing that the Waterloo World Cup has gone above and beyond to provide the first-ever equal prize money for a World Cup at their event in Wisconsin this September. I have huge respect for the American racing scene and this shows me once more how the USA are leading our sport in equality. Week after week, we get to see our sport on national television in Belgium with hugely significant viewing figures, and equal prize money for this World Cup reflects exactly how valued women’s racing is and should be. I truly hope others follow.”

The 2017 Trek CX Cup will take place on 22-24 September with the inaugural Telenet UCI Cyclo-cross World Cup Waterloo set for Sunday 24 September. Registration to race the Trek CX Cup is open now. The entire calendar of the weekend’s events is entirely free to attend and spectate. Racers and spectators in need of hotel accommodations are encouraged to book now, as Madison, Wisconsin, will play host to a large software conference that commands much of the city’s available hotels in the days immediately following the race.

www.trekbikes.com/world_cup_waterloo/

 

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