The League of American Bicyclists and presenting sponsor, 3M, have announced the launch of the sixth annual National Bike Challenge in the US, coinciding with the start of Bike Month. The challenge will welcome over 60,000 riders to pedal a combined 30 million miles between 1 May and 30 September 2017, for ‘improved health, fitness and fun!’ Participants can create and join teams across their networks, including workplaces, schools, bike clubs and bike shops.
The 2017 National Bike Challenge offers a free, improved platform to log rides, build bicycling community and culture and engage in friendly competition. New features, such as personalized referral links, allow riders to invite their friends, family and co-workers to ride with them. Challenge participants will use the Strava platform to record their commuting and recreational miles, and statistics and leaderboards will then appear on the new nationalbikechallenge.org site.
Strava allows municipalities and organizations to advocate for bicycle infrastructure and safer streets for people who bike using Strava heatmap data.
According to Bill Nesper, the League’s Interim Executive Director, “The challenge brings together individuals, businesses, universities and communities to support our goal of creating a Bicycle Friendly America for everyone. We are honoured to partner with 3M to grow the 2017 challenge with a new website. We look forward to sharing the stories of how the challenge encourages new riders and builds community.”
“3M is thrilled to be a sponsor of this year’s National Bike Challenge,” said Paul Acito, Vice President and Chief Marketing Officer of 3M Marketing-Sales. “The challenge is all about improving lives and making the world around us a better place – something 3M cares about deeply. We applaud the thousands of riders nationwide who will make a commitment to promote health and wellness, enhance lives and contribute to sustainability in 2017.”